Katja Wagner – författare

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.

Versüßen Sie sich die Adventszeit mit köstlichen Plätzchenklassikern und neuen Rezepten aus der Weihnachtsbäckerei.Das Backbuch enthält vielfältige Ideen für raffinierte Plätzchen, feines Gebäck, himmlische Kuchen, festliche Desserts und Getränke für das stimmungsvollste Fest des Jahres.Die Rezepte (ohne Fotos) mit Schritt-für-Schritt-Anleitung sind geeignet für den Thermomix TM31 und TM5*.*Bei der Bezeichnung "Thermomix" handelt es sich um eine geschützte Marke der Firma Vorwerk (CH).Inhaltsverzeichnis:Plätzchen Rezepte:Kokossterne mit WalnussfüllungVanillekipferlSpitzbuben (Hildabrötchen oder Linzerplätzchen)HaselnussmakronenSchokokringel schwarz-weißOrangen-Pistazien-SchneckenZimtsterneOrangenmondeSpekulatiusPistazien-PyramidenSchneeflockenIngwerrautenAnisplätzchenFruchtige FlorentinerPfeffernüsseKuchen und Gebäck:Lebkuchen-CheesecakeBratapfelschnittenPunsch-Pops (Pralinen am Stiel)Stollen-KüchleinMandelbaiser-Zimt-WürfelFestliche Getränke:ApfelglühweinHeiße Zimt-Schokolade mit Mandelkrokant-SahnehaubeAdvents-SmoothieWeihnachtliche Desserts:Marzipanstern-ParfaitSchoko-Mousse mit OrangensahneWeihnachtliches Ti­ra­mi­su