Katrina Sark – författare

This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin.

Branding Berlin: From Division to the Cultural Capital of Europe presents a cultural analysis of Berlin’s cultural production, including literature, film, memoirs and non-fiction works, art, media, urban branding campaigns, and cultural diversity initiatives put forth by the Berlin Senate, and allows readers to understand the various changes that transformed the formerly divided city of voids into a hip cultural capital. The book examines Berlin’s branding, urban-economic development, and its search for a post-Wall identity by focusing on manifestations of nostalgic longing in documentary films and other cultural products. Building on the sociological research of urban branding and linking it with an interpretive analysis of cultural products generated in Berlin during that time, the author examines the intersections and tensions between the nostalgic views of the past and the branded images of Berlin’s present and future.

This insightful and innovative work will interest scholars and students of cultural and media studies, branding and advertising, urban communication, film studies, visual culture, tourism, and cultural memory.

This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin.

Branding Berlin: From Division to the Cultural Capital of Europe presents a cultural analysis of Berlin’s cultural production, including literature, film, memoirs and non-fiction works, art, media, urban branding campaigns, and cultural diversity initiatives put forth by the Berlin Senate, and allows readers to understand the various changes that transformed the formerly divided city of voids into a hip cultural capital. The book examines Berlin’s branding, urban-economic development, and its search for a post-Wall identity by focusing on manifestations of nostalgic longing in documentary films and other cultural products. Building on the sociological research of urban branding and linking it with an interpretive analysis of cultural products generated in Berlin during that time, the author examines the intersections and tensions between the nostalgic views of the past and the branded images of Berlin’s present and future.

This insightful and innovative work will interest scholars and students of cultural and media studies, branding and advertising, urban communication, film studies, visual culture, tourism, and cultural memory.

Copenhagen has long been celebrated for its unique fashion, design, innovation, and sustainability practices, and yet there has never been a comprehensive  history of Copenhagen fashion and its current innovation and sustainability drive.This book fills that gap, assembling a multidisciplinary roster of contributors to examine all aspects of Copenhagen fashion and culture. Grounded in a broad context of Danish culture, industry, media, technology, sustainability, and innovation practices within the wider cultural and economic fields of fashion, the book helps us understand what makes Copenhagen unique.