Keith Goffin – författare
Visar alla böcker från författaren Keith Goffin. Handla med fri frakt och snabb leverans.
6 produkter
Innovation Management
Effective Strategy and Implementation
Av Keith Goffin, Rick Mitchell
E-bok, 2017
915 kr
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The new edition of this highly successful textbook draws on the authors'' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and …
Innovation Management
Av Keith Goffin, Rick Mitchell
Häftad, 2025
796 kr
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Managing innovation is like competing in an Olympic Pentathlon—excellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areas—ideation, prioritization, implementation, strategy, and people and organization—is essential to success in today’s …
Innovation Management
Av Keith Goffin, Rick Mitchell
Inbunden, 2025
2470 kr
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Managing innovation is like competing in an Olympic Pentathlon—excellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areas—ideation, prioritization, implementation, strategy, and people and organization—is essential to success in today’s …
Innovation Management
Av Keith Goffin, Rick Mitchell
E-bok, 2025
883 kr
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Managing innovation is like competing in an Olympic Pentathlon-excellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areas-ideation, prioritization, implementation, strategy, and people and organization-is essential to success in today's …
Innovation Management
Av Keith Goffin, Rick Mitchell
E-bok, 2025
855 kr
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Managing innovation is like competing in an Olympic Pentathlon-excellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areas-ideation, prioritization, implementation, strategy, and people and organization-is essential to success in today''s …
Hidden Needs
Versteckte Kundenbedürfnisse entdecken und in Produkte umsetzen
Av Ursula Koners, Keith Goffin
E-bok, 2011
695 kr
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Zu viele Firmen entwickeln auch heute noch am Markt vorbei, weil sie durch klassische Marktforschung die "versteckten Bedürfnisse" ihrer Kunden nicht bestimmen können. Diese sogenannten Hidden Needs sind im Unterbewusstsein verankert und steuern dort - für den Kunden unbewusst - das …
