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Kelly Haws – författare

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1 produkter

  1. William O. Bearden, Richard G. Netemeyer, Kelly Haws - Handbook of Marketing Scales, Inbunden. Tillgänglighet: Lägg i varukorg

    Handbook of Marketing Scales

    Multi-Item Measures for Marketing and Consumer Behavior Research

    Av William O. Bearden, Richard G. Netemeyer m. fl.

    Inbunden, 2011

    2393 kr

    Lägg i varukorg

    The Handbook of Marketing Scales, Third Edition , represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key Features More than 150 scales are included in the Handbook. Many scales were …