William O. Bearden - Böcker
3 173 kr
Skickas inom 3-6 vardagar
Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs.
Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.
Interdisciplinary in application, this reader-friendly handbook includes
A discussion of measurement in the social sciences and the importance of theory in scale development Techniques for assessing dimensionality of constructs An overview of reliability and validity models, theory, and criteria Suggestions for generating and judging measurement items Recommended procedures for designing and conducting studies to develop the scale Confirmatory Factor Analyses (CFA) for finalizing the scaleScaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.
Designed for graduate students in measurement/psychometrics, structural equation modeling, and survey research seminars across the social science disciplines, Scaling Procedures: Issues and Applications also addresses the needs of researchers and academics in all business, psychology, and sociology-related disciplines.
2 304 kr
Skickas inom 3-6 vardagar
Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs.
Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.
Interdisciplinary in application, this reader-friendly handbook includes
A discussion of measurement in the social sciences and the importance of theory in scale development Techniques for assessing dimensionality of constructs An overview of reliability and validity models, theory, and criteria Suggestions for generating and judging measurement items Recommended procedures for designing and conducting studies to develop the scale Confirmatory Factor Analyses (CFA) for finalizing the scaleScaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.
Designed for graduate students in measurement/psychometrics, structural equation modeling, and survey research seminars across the social science disciplines, Scaling Procedures: Issues and Applications also addresses the needs of researchers and academics in all business, psychology, and sociology-related disciplines.
Handbook of Marketing Scales
Multi-Item Measures for Marketing and Consumer Behavior Research
2 325 kr
Skickas