William O. Bearden – författare
Visar alla böcker från författaren William O. Bearden. Handla med fri frakt och snabb leverans.
3 produkter
Scaling Procedures
Issues and Applications
Av Richard G. Netemeyer, William O. Bearden m. fl.
Inbunden, 2003
2798 kr
Lägg i varukorg
Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs. Scaling Procedures: Issues and Applications examines the issues involved in …
Scaling Procedures
Issues and Applications
Av Richard G. Netemeyer, William O. Bearden m. fl.
Häftad, 2003
2040 kr
Lägg i varukorg
Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs. Scaling Procedures: Issues and Applications examines the issues involved in …
Handbook of Marketing Scales
Multi-Item Measures for Marketing and Consumer Behavior Research
Av William O. Bearden, Richard G. Netemeyer m. fl.
Inbunden, 2011
2393 kr
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The Handbook of Marketing Scales, Third Edition , represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key Features More than 150 scales are included in the Handbook. Many scales were …
