Ken Burnett – författare

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising

If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.” Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.

If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.”

Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.

If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.”

Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.

Introduction The changing business environment, of global operations, mergers, decen­ tralization, increased competition, pressure on budgets etc. , has contributed to a positive change in the workplace. As this change continues, we must keep up to date and follow good standards, principles and practices. To help, we present the ''Paradigm of Project Management'', which is based on a simple practical approach to managing projects. The method is flexible and may be applied to any project, although in this book we concentrate on the devel­ opment of systems. However, it also illustrates that the formation and management of project teams are changing in line with technology. As Dr Tom Peters says: ''Stability and predictability are gone forever . . . ''. For example, project teams may work from home (telework), using email and groupware along ''electronic highways''. Therefore, instead of going through a pyramid of people to reach an executive, one can use the Internet, an intranet or an extranet and go direct. Another change is represented by the transient teams and Get -it -Done working approaches. An example of how a global project was managed is one in which Malaysia''s International Shipping Corporation (MISC) implemented MISC*Net, a networking project to link online all of its shipping agents worldwide to its HQ in Malaysia. Project management was a key component in the solution prior to awarding the contract. IBM and MISC worked on the International Project Management System.

'Surprises, entertains and enchants ... the modern successor to Gilbert White and Henry David Thoreau.’ Indra Sinha, author of Animal’s People, short-listed for the 2007 Man Booker prize `A simple walk in the woods becomes a year-long adventure packed with mysteries, insights and wonder, often all on the same page. Ken's 'Field' will make you happy and, possibly, consider investing in rugged new footwear.’ Emma Thompson, Oscar-winning actress and screenwriterFollowing a chance encounter with a kingfisher whilst walking his dogs in the overgrown field adjoining his Breton home, Ken Burnett is struck by the realisation that despite having lived in a quaint French hamlet for the past thirteen years, encircled by farmland, he knows next to nothing about his surroundings. He resolves to examine nature’s little wonders rather more closely, with surprising and delightfully funny results. Accompanied by his three trusty dogs, and aided by wife Marie and a full complement of endearingly eccentric neighbours, Ken conducts a twelve-month observation of his field, which is, upon further inspection, rich with wonder. From foxes to wild flowers, magical mushrooms to mothering moorhens, Ken discovers that his unassuming patch of land is as bursting with life as any major city.The Field By The River is a thought-provoking and enchanting work; a joyous, charming celebration of the fragile, interconnected ecosystem that can be found if we only take the time to part the leaves, look under the mosses or overturn a stone.