Ken Burtenshaw – författare
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3 produkter
Fundamentals of Creative Advertising
Av Ken Burtenshaw, Caroline Barfoot m. fl.
E-bok, 2011
450 kr
Lägg i varukorg
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and …
Fundamentals of Creative Advertising
Av Ken Burtenshaw, Caroline Barfoot m. fl.
E-bok, 2016
440 kr
Lägg i varukorg
Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning …
Fundamentals of Creative Advertising
Av Ken Burtenshaw, Caroline Barfoot m. fl.
Häftad, 2011
413 kr
Lägg i varukorg
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and …
