Kent Lenci - Böcker

This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis. It includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales forecasting using an Operational Research (OR) approach. The book also provides a platform to academicians, practitioners, and researchers to gain understanding of marketing management concepts from an OR perspective.This book offers relevant, international perspectives on techniques for market assessment under one canopy. It will be helpful for those who want to gain insight into understanding the managerial aspects from an OR analyst point of view and is a collaboration that contains plenty of related and valuable techniques used in real-life problems faced by industries.

This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis. It includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales forecasting using an Operational Research (OR) approach. The book also provides a platform to academicians, practitioners, and researchers to gain understanding of marketing management concepts from an OR perspective.This book offers relevant, international perspectives on techniques for market assessment under one canopy. It will be helpful for those who want to gain insight into understanding the managerial aspects from an OR analyst point of view and is a collaboration that contains plenty of related and valuable techniques used in real-life problems faced by industries.

How can schools shoulder some responsibility for depolarizing our fractured American society? In this provocative new book, Kent Lenci describes how educators can tackle the challenge of preparing students to communicate and collaborate across lines of deep disagreement—to face the political and ideological "other"—despite the conventional wisdom that schools should be apolitical.Topics covered include the causes and consequences of political polarization in our society, why schools must address the challenge head-on, bridge-building in the classroom, media literacy and social emotional learning as tools for depolarization, and partnering with parents across the divide.Each chapter offers current research as well as practical strategies and classroom anecdotes. Appropriate for teachers of all grade levels and subject areas, the book will help you reconsider your classroom and school’s role in forging a more depolarized future.