Kevin Goetz – författare

Discover the fascinating and secretive process of audience testing of Hollywood movies through these firsthand stories from famous filmmakers, studio heads, and stars.Audience-ology takes you to one of the most unknown places in Hollywood—a place where famous directors are reduced to tears and multi-millionaire actors to fits of rage. A place where dreams are made and fortunes are lost. From “the best in the business” (Sacha Baron Cohen), this book is the chronicle of how real people have written and rewritten America’s cinematic masterpieces by showing up, watching a rough cut of a new film, and giving their unfettered opinions so that directors and studios can salvage their blunders, or better yet, turn their movies into all-time classics. Each chapter informs an aspect or two of the test-screening process and then, through behind-the-scenes stories, illustrates how that particular aspect was carried out. Nicknamed “the doctor of audience-ology,” Kevin Goetz shares how he helped filmmakers and movie execs confront the misses and how he recommended ways to fix the blockbusters, as well as first-hand accounts from Ron Howard, Cameron Crowe, Ed Zwick, Renny Harlin, Jason Blum, and other Hollywood luminaries who brought you such films as La La Land, Chicago, Titanic, Wedding Crashers, Jaws, and Forrest Gump. Audience-ology explores one of the most important (and most underrated) steps in the filmmaking process with enough humor, drama, and surprise to entertain those with only a spectator’s interest in film, offering us a new look at movie history.

How to Score in Hollywood reveals the secrets to a movie's success and profitability. Entertainment research expert Kevin Goetz shares how smart, data-driven decisionsfrom development to releasehelp filmmakers minimize risks and maximize returns.How to Score in Hollywood reveals the secrets to a movie's success and profitability. Entertainment research expert Kevin Goetz, founder and CEO of Screen Engine, draws on almost four decades of experience to show how strategic decisionsfrom development to releasehelp minimize risks and maximize returns. Armed with audience insights and data-driven strategies, Goetz demonstrates how every film should make money when made and marketed for the right price. Key insights include: - Recognizing what constitutes a big idea and developing it thoughtfully to set the foundation for success. - Identifying the reason why a movie should exist and what it uniquely brings to the marketplace that will inspire interest and excitement to see it. - Crafting films with a specific audience in mind and aligning production and marketing budgets to fit the size of its potential. - Understanding how digital entertainment has reshaped audience behavior and perceptions of what makes a movie ';theater-worthy.' - Elevating both the concept and execution to ensure a film stands out in a crowded and competitive marketplace. - Understand and embrace the challenges of genre-blending films, or ';feathered fish,' with a clear-eyed approach, tackling complexities head-on instead of avoiding them. - Using test audience feedback to guide the film's development all the way through postproduction, identifying danger signs along the way, and increasing the chances of success. And much more! For industry executives, filmmakers, film students, and film enthusiasts, How to Score in Hollywood offers a unique behind-the-scenes look at the important processes that shape what consumers are offered to watch. From the initial greenlight to the final cut, Goetz explores the critical balance between creativity and commerce in filmmaking, highlighting the vital role of research at every stage to create films that resonate with audiences while also turning a profit. Filled with entertaining personal experiences, industry stories, and actionable advice, Goetz illustrates how research, budget, and marketability influence a film's financial outcome. Whether discussing low-budget indie hits or big-budget blockbusters, How to Score in Hollywood is an invaluable resource for those seeking to understand the art, science, and business of how movies are made, marketed, and released.

Discover the fascinating and secretive process of audience testing of Hollywood movies through these firsthand stories from famous filmmakers, studio heads, and stars.Audience-ology takes you to one of the most unknown places in Hollywood—a place where famous directors are reduced to tears and multi-millionaire actors to fits of rage. A place where dreams are made and fortunes are lost. From “the best in the business” (Sacha Baron Cohen), this book is the chronicle of how real people have written and rewritten America’s cinematic masterpieces by showing up, watching a rough cut of a new film, and giving their unfettered opinions so that directors and studios can salvage their blunders, or better yet, turn their movies into all-time classics. Each chapter informs an aspect or two of the test-screening process and then, through behind-the-scenes stories, illustrates how that particular aspect was carried out. Nicknamed “the doctor of audience-ology,” Kevin Goetz shares how he helped filmmakers and movie execs confront the misses and how he recommended ways to fix the blockbusters, as well as first-hand accounts from Ron Howard, Cameron Crowe, Ed Zwick, Renny Harlin, Jason Blum, and other Hollywood luminaries who brought you such films as La La Land, Chicago, Titanic, Wedding Crashers, Jaws, and Forrest Gump. Audience-ology explores one of the most important (and most underrated) steps in the filmmaking process with enough humor, drama, and surprise to entertain those with only a spectator’s interest in film, offering us a new look at movie history.

How to Score in Hollywood reveals the secrets to a movie’s success and profitability. Entertainment research expert Kevin Goetz shares how smart, data-driven decisions—from development to release—help filmmakers minimize risks and maximize returns.How to Score in Hollywood reveals the secrets to a movie’s success and profitability. Entertainment research expert Kevin Goetz, founder and CEO of Screen Engine, draws on almost four decades of experience to show how strategic decisions—from development to release—help minimize risks and maximize returns. Armed with audience insights and data-driven strategies, Goetz demonstrates how every film should make money when made and marketed for the right price. Key insights include:• Recognizing what constitutes a big idea and developing it thoughtfully to set the foundation for success.• Identifying the reason why a movie should exist and what it uniquely brings to the marketplace that will inspire interest and excitement to see it.• Crafting films with a specific audience in mind and aligning production and marketing budgets to fit the size of its potential.• Understanding how digital entertainment has reshaped audience behavior and perceptions of what makes a movie “theater-worthy.”• Elevating both the concept and execution to ensure a film stands out in a crowded and competitive marketplace.• Understand and embrace the challenges of genre-blending films, or “feathered fish,” with a clear-eyed approach, tackling complexities head-on instead of avoiding them.• Using test audience feedback to guide the film’s development all the way through postproduction, identifying danger signs along the way, and increasing the chances of success.• And much more! For industry executives, filmmakers, film students, and film enthusiasts, How to Score in Hollywood offers a unique behind-the-scenes look at the important processes that shape what consumers are offered to watch. From the initial greenlight to the final cut, Goetz explores the critical balance between creativity and commerce in filmmaking, highlighting the vital role of research at every stage to create films that resonate with audiences while also turning a profit. Filled with entertaining personal experiences, industry stories, and actionable advice, Goetz illustrates how research, budget, and marketability influence a film’s financial outcome. Whether discussing low-budget indie hits or big-budget blockbusters, How to Score in Hollywood is an invaluable resource for those seeking to understand the art, science, and business of how movies are made, marketed, and released.