Kevin J. Clancy – författare
Visar alla böcker från författaren Kevin J. Clancy. Handla med fri frakt och snabb leverans.
4 produkter
Simulated Test Marketing
Technology for Launching Successful New Products
Av Kevin J. Clancy, Peter C. Krieg m. fl.
Häftad, 2002
734 kr
Lägg i varukorg
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge …
Counterintuitive Marketing
Achieving Great Results Using Common Sense
Av Kevin J. Clancy, Peter C. Krieg
E-bok, 2001
213 kr
Lägg i varukorg
Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. …
Uncover the Hidden Power of Television Programming
... and Get the Most from Your Advertising Budget
Av Kevin J. Clancy, David Lloyd
Häftad, 1999
1575 kr
Lägg i varukorg
A must read for any advertisers. A well-designed experiment that sheds light on the critical issue of the effect of audience program involvement on advertising effectiveness. —Jerry Wind, Director, The Wharton School "Uncover the Hidden Power of Television Programming does exactly that—demonstrates …
Counterintuitive Marketing
Achieving Great Results Using Common Sense
Av Kevin J. Clancy, Peter C. Krieg
Häftad, 2009
224 kr
Lägg i varukorg
Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. …
