Kirsten Frandsen – författare

Contemporary society is highly media-saturated, and no sector more so than sport. Drawing on case studies from the Tour de France to fitness apps, this book introduces the concept of ‘mediatization’ and examines how media - historically and currently – are significant drivers for social and cultural change in sport.

Utilizing different analytical approaches, case studies illustrate how so-called legacy media have historically been involved in the establishment of the institution of sport and have persistently been heavily involved in structural changes in the same domain. However, digital media currently add significantly to the development of a more complex picture of globalized interdependencies and still growing media presence in all aspects of the everyday lives of both sporting organizations, athletes and audiences/fans. The book seeks to eschew media centrism, acknowledging that changes are not only ’driven’ by media but also related to other macro-social forces of change, such as globalization, commercialization, and individualization.

Offering a new analytical framework, Sport and Mediatization enables students and scholars in the transdisciplinary field of media and sports studies to analyze and understand the influence of media in a much more complex environment.

Contemporary society is highly media-saturated, and no sector more so than sport. Drawing on case studies from the Tour de France to fitness apps, this book introduces the concept of ‘mediatization’ and examines how media - historically and currently – are significant drivers for social and cultural change in sport.

Utilizing different analytical approaches, case studies illustrate how so-called legacy media have historically been involved in the establishment of the institution of sport and have persistently been heavily involved in structural changes in the same domain. However, digital media currently add significantly to the development of a more complex picture of globalized interdependencies and still growing media presence in all aspects of the everyday lives of both sporting organizations, athletes and audiences/fans. The book seeks to eschew media centrism, acknowledging that changes are not only ’driven’ by media but also related to other macro-social forces of change, such as globalization, commercialization, and individualization.

Offering a new analytical framework, Sport and Mediatization enables students and scholars in the transdisciplinary field of media and sports studies to analyze and understand the influence of media in a much more complex environment.

This book provides important new insights into the interplay between gender, technology, sport, and media in the Nordic context, offering a deeper understanding of how digitalization affects sports practices, values, and structures.

Bringing together leading experts and a mix of young and senior scholars from Denmark, Finland, Norway and Sweden, this book presents new empirical research and critical theoretical perspectives on topics ranging from athletes’ self-presentation and community building in social media to technological innovation and changing working conditions in the sports sector. Despite the famously high scores for gender equity and digitization across society within the Nordic countries, Nordic women actors in sport still face serious challenges being embedded in historically shaped structures of inequality and hegemonies of masculinity dominant in sport. This book looks at how waves of mediatization are affecting different groups of women sports professionals: athletes, coaches, referees, and journalists. Drawing on work from sociology, media and communication studies, cultural studies and gender studies, this book considers the processes by which new technologies and digital media are saturating everyday sporting practices and shaping the professional lives and careers of women in sport. It expands our understanding of sport and social issues in Nordic society, of the Nordic model of sport, and of how intersections of gender, digital technology and media impact on sport everywhere.

This is essential reading for all researchers, students and sports practitioners interested in sport, gender, media, technology and society.