Klaus Klemp - Böcker

The definitive history of Braun – the pioneering German electronics brand that changed the face of modern designSince 1921, Braun has been shaping the way we live through timeless designs that are simple, useful, beautiful, and designed to keep. Unlike many brands before it, and many more that followed, Braun created a culture of design – underpinned by a set of functional and aesthetic principles – that went on to have worldwide impact. Across 3 sections and more than 500 images, the book charts the company’s defining moments, core identities, and key characters, together presenting the most comprehensive history of Braun ever published. Featuring brand-new photography of Braun’s most iconic products alongside never-before-published archival images, drawings, advertisements, internal documents, and correspondence, in-depth narrative texts interweave the Braun story with the cultural and political history of Germany, providing new context and insight into one of the most famous product design brands in the world. With profiles on key members of the creative and leadership teams that reinforce Braun’s design legacy and the importance of the people behind the process, Braun: Designed to Keep unpacks the brand’s core values – such as simplicity, usefulness, and longevity – that changed the way household products are perceived, designed, and used.

‘Chances are if you've shaved with an electric razor, blow-dried your hair, or sparked up a cigarette in the past 60 years, you owe a debt of gratitude to Dieter Rams.’ – New York TimesMade in close collaboration with Rams himself, this catalogue raisonné is the ultimate reference on one of the most influential product designers of all timeDieter Rams is one of the most influential product designers of the twentieth century, who, for more than sixty years, has been defining the look, feel, and function of some of the world's best-loved consumer items. Using his 'ten principles for good design' as a philosophy and practice for improving the industry in a more holistic, responsible way, Rams has a stellar reputation with global resonance.This extraordinary book forms a catalogue raisonné of every product that Rams has designed in his lifetime – a true celebration of his seminal contribution to the field of industrial and product design. Including 300 color illustrations, the book is organized chronologically, each product is accompanied by a detailed description and specification breakdown, making this the ultimate reference guide for Rams fans and an ideal complement to Phaidon's global bestseller – Dieter Rams: As Little Design as Possible.