Klaus Solberg Söilen - Böcker

This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence functions in private and public organizations. A comprehensive framework for conducting intelligence analysis is presented, establishing and operating intelligence teams, and addressing the adjacent ethical questions raised by the nature of this field of study.The key themes addressed include the methodology of intelligence analysis, the establishment of effective intelligence teams, and the concept of "disruptive intelligence," an emerging term referring to the identification of innovations with the potential to transform industries, making products more accessible and affordable. The book argues that recognizing these disruptions early allows incumbents to protect their businesses and new entrants to capitalize on emerging opportunities. This book stands out by blending theoretical insights with practical applications, making it an essential read for those involved in intelligence, strategic planning, and innovation management.

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing.

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing. It then takes the readers through the customer journey, use of social media, and the rising importance of video-based communication. Given this background, students will learn the organization, technical skills and project management needed for digital marketing, including online public relations, communications, and internet branding. An extensive summary of strategies necessary to work with digital marketing in a longer perspective is also provided.

The first gives a brief history of the scientific method and social science research processes, the second critically addresses the current state of research methods in the social sciences, and the third discusses implications for ethics in light of scientific and technological advances.

The rapid development of AI has exposed long-standing weaknesses in how the social sciences explain behavior, meaning, and social order. As machines increasingly replicate tasks once thought uniquely human, the question is no longer whether the social sciences must rethink themselves, but how. This book argues that the most robust and enduring contributions to the social sciences are those grounded in evolutionary theory. By drawing systematically on biology, cognition, culture, and systems thinking, it develops a coherent framework for organizing the social sciences around a shared understanding of human nature. Especially in light of AI, the future may demand us to define our humanity not only by intelligence, but also by responsibility and stewardship. In this sense, the renewal of social science unfolds within a broader ethical horizon relevant to planetary sustainability.

"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives.  This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul WoodwardManaging DirectorUFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive DirectorExhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.

"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives.  This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul WoodwardManaging DirectorUFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive DirectorExhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.