Konstantin Wellner – författare
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2 produkter
User Innovators in the Silver Market
An Empirical Study among Camping Tourists
Häftad, 2015
566 kr
Lägg i varukorg
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which …
User Innovators in the Silver Market
An Empirical Study among Camping Tourists
E-bok, 2015
755 kr
Lägg i varukorg
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which …
