Konstantinos Vasileiou – författare
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2 produkter
Marketing and the Customer Value Chain
Integrating Marketing and Supply Chain Management
Av Thomas Fotiadis, Dimitris Folinas m. fl.
Inbunden, 2022
2824 kr
Lägg i varukorg
Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and …
Marketing and the Customer Value Chain
Integrating Marketing and Supply Chain Management
Av Thomas Fotiadis, Dimitris Folinas m. fl.
Häftad, 2022
831 kr
Lägg i varukorg
Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and …