Kordell Norton – författare

How Great Organizations Engage and Win the Customers Again and AgainWith today's choices, Customer Service is not enough to even get into the game! Business needs a weapon to take leadership, sales, marketing, and the customer relationship to new levels that blow away the competition.Business Charisma is based cutting edge research that identifies charismatic businesses. It asks the question, "Why? What is it about these organizations that make you, the customer want to be engaged in the relationship . . . again, and again?"Discover the elements that make Disney, Apple Computer, Trader Joe's, Starbucks, Victoria Secret, Starbucks, Dyson, and Harley-Davidson magnetic to customers. Discover what these, and other businesses, do to become magnetic with customers. * Lower marketing costs with customers who want to tell others about your organization.* Improve your Leadership skills.* Watch morale skyrocket as your stakeholders discover your customers having fun.* Add personal skills that will make you more warm, persuasive, a considerable presence, and a charismatic personality. In addition, you will find skills and behaviors that can be used by you and your employees for a more powerful presence, personality warmth, and personal charisma. Business Charisma will help you sell more, increase the value of your business, improve your profitability, make your leadership team more effective and a host of other benefits.Read this book to get your own magical influence. Build a mystique that engages customers with your own "fairy dust" of influence.

Want bigger sales, more memorable marketing, and to change the Status Quo to Status Grow? This books is a parable of two men who discover a long lost journal and the secrets it reveals. Whether you are selling a product or service, planning a special event, or creating memorable customer experiences, you can learn from the principles that are used by world class marketers, promoters, artists, producers, and professional facilitators of change. You will discover how to:Stand out from the crowd.Improve creativity and innovation in your life.Make your products, services and activities unique.Mange the environment to your benefitDevelop a "brand"Communicate your value to others.

He was struggling to manage a sales team and their migration to high end offerings when he discovers the secret of dominoes. Come and discover the powerful principles of leadership from the story of a father, his friend, and a son. In The Tips, you will get ways to Leverage your sales force to drive greater success.How to make your competition . . .go away.How to improve your sales teamWays to improve time management of your sales team. A quick and simple read, The Tips will give you common sense insights on sales management, messaging that will make you stand out in the market, and the ability to boldly lead with a vision. As a sales manager or business owner, why waste time on gaining experience, when you can immediately benefit from The Tips.

Big things can develop from the smallest seeds. Like giant Redwoods, your association can benefit from the powerful ideas in this book. Most Associations are trying to fill the need of their members. In most cases, those association members want some sort of increase in their business through better marketing, increased sales, or improved leadership. However, the association itself is ALSO looking for these same things. In Growing Your Organization, you will find real world examples of ways to get the increases in revenue, members, retention, and improved volunteerism. Using the methods of today's giant successful corporation, and throwing in proven low cost, highly effective practices of associations across the country, we have created this workbook for you. This workbook will help you:- Make your marketing messages connect with potential new members!- Give you low cost/no cost ways to drive membership and revenues.- Share tools to increase Board participation, and increase event attendance.- Improve word of mouth buzz for your association.- Make growing your association fun.

A book for every businessperson who wants to add moxie to their marketing and leadership team. This book is the story of Lincoln, a recently promoted manager, wonders if he has the business chops in the competitive workplace. This parable follows the discovery of a group who take our hero on a journey into new found skills, strategies, and practices that help him become a marketing expert . . . an awesome leader.