Kostas Alexandris – författare
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13 produkter
Sport Consumer Behaviour
Marketing Strategies
Av Daniel C Funk, Kostas Alexandris m. fl.
Inbunden, 2022
2590 kr
Lägg i varukorg
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective …
Sport Consumer Behaviour
Marketing Strategies
Av Daniel C Funk, Kostas Alexandris m. fl.
Häftad, 2022
833 kr
Lägg i varukorg
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective …
Consumer Behaviour in Sport and Events
Av Daniel Funk, Kostas Alexandris m. fl.
Häftad, 2008
878 kr
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Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened …
Sport Consumer Behaviour
Marketing Strategies
Av Heath McDonald, Kostas Alexandris m. fl.
E-bok, 2022
981 kr
Lägg i varukorg
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective …
Sport Consumer Behaviour
Marketing Strategies
Av Heath McDonald, Kostas Alexandris m. fl.
E-bok, 2022
981 kr
Lägg i varukorg
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective …
Running Events
Policies, Marketing and Impacts
Av Jeroen Scheerder, Kostas Alexandris m. fl.
E-bok, 2022
373 kr
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This is the first book to critically examine the relationship between running events in local, national and international welfare policy, their marketing and management, and the resulting social impacts. Drawing on original empirical research, the book presents a series of illustrative case …
Running Events
Policies, Marketing and Impacts
Av Jeroen Scheerder, Kostas Alexandris m. fl.
E-bok, 2022
369 kr
Lägg i varukorg
This is the first book to critically examine the relationship between running events in local, national and international welfare policy, their marketing and management, and the resulting social impacts. Drawing on original empirical research, the book presents a series of illustrative case …
Running Events
Policies, Marketing and Impacts
Av Vassil Girginov, Kostas Alexandris m. fl.
Inbunden, 2022
999 kr
Lägg i varukorg
This is the first book to critically examine the relationship between running events in local, national and international welfare policy, their marketing and management, and the resulting social impacts.Drawing on original empirical research, the book presents a series of illustrative case studies, …
Running Events
Policies, Marketing and Impacts
Av Vassil Girginov, Kostas Alexandris m. fl.
Häftad, 2024
328 kr
Lägg i varukorg
This is the first book to critically examine the relationship between running events in local, national and international welfare policy, their marketing and management, and the resulting social impacts.Drawing on original empirical research, the book presents a series of illustrative case studies, …
Consumer Behaviour in Sport and Events
Av Heath McDonald, Kostas Alexandris m. fl.
E-bok, 2008
1012 kr
Lägg i varukorg
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened …
Consumer Behaviour in Sport and Events
Av Heath McDonald, Kostas Alexandris m. fl.
E-bok, 2008
1012 kr
Lägg i varukorg
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened …
Consumer Behaviour in Sport and Events
Av Daniel Funk, Kostas Alexandris m. fl.
Inbunden, 2016
3161 kr
Lägg i varukorg
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened …
Sport Consumer Behaviour: Marketing Strategies
Av Daniel Funk, Kostas Alexandris
Häftad
577 kr
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