Kristin Anabel Eggeling - Böcker

This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central practice of international politics, where it is commonly understood as a vain, superficial selling technique with little political salience. Drawing on shared insights from practice theory and constructivist notions of nationalism, identity and power, this book challenges this reading and instead argues that nation-branding is neither neutral nor primarily economically motivated, but inherently politicised and tied to the legitimation of current political regimes. The starting point for the analysis is a range of everyday practices and sites long ignored by international relations scholars. In particular, the book traces how the political leadership in Kazakhstan and Qatar have used participation in the international sports circuit, spectacular urban development, and the construction of ‘world-class’ universities to first produce and then stabilize new ideas about their state. Providing a new analytical perspective on nation-branding, this book will be of interest to students and scholars of Middle Eastern and Central Asian studies, International Relations, and Cultural and Political Geography.

This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central practice of international politics, where it is commonly understood as a vain, superficial selling technique with little political salience. Drawing on shared insights from practice theory and constructivist notions of nationalism, identity and power, this book challenges this reading and instead argues that nation-branding is neither neutral nor primarily economically motivated, but inherently politicised and tied to the legitimation of current political regimes. The starting point for the analysis is a range of everyday practices and sites long ignored by international relations scholars. In particular, the book traces how the political leadership in Kazakhstan and Qatar have used participation in the international sports circuit, spectacular urban development, and the construction of ‘world-class’ universities to first produce and then stabilize new ideas about their state. Providing a new analytical perspective on nation-branding, this book will be of interest to students and scholars of Middle Eastern and Central Asian studies, International Relations, and Cultural and Political Geography.

What happens when European politics goes digital? Behind the scenes in European Union institutions, a quiet transformation is reshaping the way power works. Based on long-term ethnographic research, this book follows diplomats, civil servants, spokespersons, and interpreters through the corridors, meeting rooms, cafés, and smartphone screens of Brussels' European Quarter. Against the backdrop of Brexit, the COVID-19 pandemic, and Russia's war on Ukraine, it reveals how digital technologies have become inseparable from the practice of international politics-reshaping trust, tact, and authority in unexpected ways. Far from a tale of technological revolution, The Brussels Bubble exposes digitalisation as a messy, human negotiation about what diplomacy and Europe itself mean today. Combining vivid narrative with sharp theoretical insight, it offers a rare, inside view of how global governance, technology, and human interaction intertwine at the heart of European power. This title is also available as Open Access on Cambridge Core.