Kunal Gaurav – författare

Research Paper (postgraduate) from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Institute of Computers and Business Management -School of Business Excellence, language: English, abstract: Internet has become one of the essential parts of our lives that we cannot ignore. It is the worldwide network of computers that connects people across the whole world. Internet has more power over any other sources of information like TVs, radios, newspapers, etc. There are millions of networks, search engines, millions of computers and some billions of internet users out there. Internet is used for every minute of things and with the fast-growing technologies in the world, there is no doubt in saying that people get glues to their computer or phone screens and are having less relativity with the world in person as everything has become digital. Youth is being attracted to the negative content which is the main cause of cybercrimes and cyberbullying. Uses and gratification is an age-old theory of communication and research so this study includes the uses and gratification study for the internet media. The objectives of this study are to know the internet usage behavior among the millennials in Hyderabad. This study also helps to understand least and most used activity for which internet is used. The data is collected with the help of primary and secondary sources of data. The primary data is collected using a structured questionnaire with 5-point Likert scale to measure the variables, and the secondary data is collected using various internet sources. The collected data is further analyzed using the statistical tool i.e. Exploratory Factor Analysis with the help of IBM SPSS 20.0 software. This study is useful to know the internet usages among the youngsters in Hyderabad. From this study it is found that internet is mostly used for enhancement of creativity, Global exposure, Social relationships, Adaptability, Pastime, Stress relief, improve work efficiency, expression of opinion, job opportunities and improving ideology.

Seminar paper from the year 2010 in the subject Economics - Statistics and Methods, grade: A, , course: PhD, language: English, abstract: This is well known fact that the success of social science research heavily depends upon the selection of research tools and its effective utilization. Researchers often come across the situations where they want to study the impact of one variable on the other variable viz. impact of income on expenditure. Although we have freedom to select research tools for multivariate analysis as wide range of research tools are available, multiple regression analysis allows us to determine the effect of more than one independent variable on dependent variable. This term paper talks about the concept of multiple regression analysis, its assumptions, application, and its limitations to the social science research. The paper also briefs about various statistics associated with multiple regression analysis.

Diploma Thesis from the year 2010 in the subject Leadership and Human Resources - Miscellaneous, grade: A, , course: ADM - Advance Diploma in Management (Marketing), language: English, abstract: In today's competitive marketplace, businesses aiming for greater business success feel the importance of rethinking their functioning strategies to maximize the success potential. Employee satisfaction is given more importance in the rethinking process. Employee satisfaction is a very important ingredient for financial success of any business organization. By understanding the level of employee satisfaction, the company can have a better chance of delivering positive customer experiences, producing innovative products and services, and attaining a good bottom line.This study is aimed to understand importance of various factors that motivates employees to either continue with the existing employer or to look for a new position with another employer.

Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, ICFAI IBS Business School Hyderabad, course: MTP, language: English, abstract: India is the world's third largest producer of cotton and second largest producer of cotton yarns and textiles. The Industry was de-licensed in 1991-92 and it lead to various structural changes in this industry. This study aims to compare the performance (in terms of return on capital employed) of firms incorporated before liberalization and firms incorporated after liberalization in Indian cotton textile industry. This study also intended to study the impact of marketing expenses, wages & salary and Age on explaining the variances in the firm performance (in terms of net sales of the firms) across various groups of the firms.

Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: A, ICFAI IBS Business School Hyderabad, course: MTP, language: English, abstract: This term paper is intended to analyze the trends in the performance of the two business groups Mahindra & Mahindra and TVS Iyengar. The study is completely based on the statistical data available at Prowess for a period of ten financial years from 1995-96 to 2004-2005.

Professorial Dissertation from the year 2012 in the subject Leadership and Human Resources - Miscellaneous, grade: A, Dhruva College of Management, course: Human Resource Management, language: English, abstract: The world is moving with very high speed and managing an organization has become more complex than ever before. There is a competition going on between companies to attract and retain quality human resource in order to be ahead of its competitors in a particular industry. At this backdrop, Quality of Work Life (QWL) has emerged as one of the most important aspect of Job that ensures long term association of the employees with the organization. This study is attempted to understand the impact of QWL on employee satisfaction and organizational productivity.

Research Paper (postgraduate) from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Institute of Computers and Business Management -School of Business Excellence, language: English, abstract: In today's life mobile phone usage has become an important necessity of our life. The cell phone industry is one of the fastest-growing ones besides the Internet. Cell phones have gone through a huge change and the market has expanded globally. Cell phone users today use cell phones for more than just talking; the mobile services consumer wireless usage study found that 56 percent of customers used their cell phones as cameras, clocks, calendars, music players, and other non-talk functions. The purpose of this study is to understand the Mobile usage behavior by young customers in India. India is currently the world s second-largest telecommunications market and has registered strong growth in the past decade and a half. The Indian mobile economy is growing rapidly and will contribute substantially to India s gross domestic product (GDP), according to a report prepared by the GSM Association (GSMA) in collaboration with the Boston Consulting Group (BCG). The cell phone industry is in the Mature Life Cycle Stage, where nearly all potential customers are already users of the industry s product.

Research Paper (postgraduate) from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Institute of Computers and Business Management -School of Business Excellence, language: English, abstract: Today, every business wants to have loyal customers, as it knows that loyal customers provide more benefit than non-loyal ones. Therefore, to retain their existing customers and make them loyal, the businesses have understood the importance of customer loyalty programs. But they are unable to develop and maintain an appropriate loyalty program. Therefore, the aim of this study is to understand the importance of customer loyalty application provided by third party and to determine the various factors which influence the decision of the merchants to select a customer loyalty application provided by third party. To achieve the objectives, data from various merchants was collected. The research methodology used in this research report is quantitative in nature, where primary data was collected from respondents using structured questionnaire. The respondents were asked various questions, where few questions were open-ended questions, some questions had multiple options, and the remaining questions were to be rated on a Likert scale. The data collected was analyzed using the SPSS tool. Two types of analysis were performed on the data: Frequency Analysis and Factor Analysis.

Project Report from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: A+, , language: English, abstract: The universe of today is evolving quickly and India is no exception. Particularly after the opening up of the economy, the pace of progress that India and its people are encountering in their socio-social environment is mind boggling. Every brand attempts to steal at least fraction of a person's time to inform him/her about the amazing and different attributes of the product at hand. The challenge of the marketer is to find a hook that will hold the subject's attention. In helping to achieve this, use of celebrity for endorsement of a brand is widely used marketing strategy. It has been uncovered amid the examination that whooping sums being paid by the advertisers to these celebrities are some place powerful. The main objective of this study is to analyze the impact of various constructs of celebrity endorsement on the buying intention of young consumer. There is two more objective of this study such as to identify the various constructs of celebrity endorsement and to now the consumer perception towards celebrity endorsement.

Research Paper (postgraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Online shopping is having very bright future. Perception towards online shopping is getting better in India. With the use of internet, consumers can shop anywhere, anything and anytime with easy and safe payment options. Consumers can do comparison shopping between products, as well as, online stores. In present scenario customers are busy that they don't have enough chance and time to go to shopping centers and purchase the things they need, everybody likes to do online shopping. In online, Product assortment is very huge to choose, and make immediate comparison in price, quality, variety, colour and also get product based information like customer feedback. The main purpose of this paper is to determine the Factors Influencing Consumer Perception towards Online Shopping . The objective for this research is to know the customer perception and identify the factors which influence the online customer s. A quantitative research design which is descriptive and exploratory in nature was selected to gain insights about customer perception towards online shopping. The questionnaire prepared by using Likert s five-point scale ranging from (1-5) where 1 Means not at all important and 5 Means most important .The research has taken use of closed ended questions. The data collection was done over a period of 8 weeks this was done by going directly to the respondents or through mails. A total number of respondents taken for this study are 154. The collected data is analyzed in statistical method of factor analysis in the IBM SPSS 20.0 software. The data collected on 30 variables was deducted into five factors in the software and analyzed accordingly. The survey revealed that different customers have different perception towards online shopping; most of them having a very good attitude towards online shopping but there are certain customer who still find difficulties or we can say apart from several benefits has some disadvantage in mind of customer. Customer perception keeps on changing with time to time which is to be taken in the consideration.The most important factors that can be taken into account to understand the Internet shopping (Customer Service, Convenience, Experience, Value added service and Product related information).

Research Paper (postgraduate) from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, ICFAI IBS Business School Hyderabad, language: English, abstract: India ranks among top five countries when it comes to the pace of growth in internet and social media usage. Global average growth of in internet users is measly 19%, India alone is at 90%. India's web users have 153 million active social media accounts. The social media users are increasing by 23% approximately each year. India has over 195 million Facebook users which makes India a country that has world's largest number of Facebook users. On the other hand, India has 2nd largest Twitter users in Asia-Pacific region with 23.2 million users. India contributes a great part in social media networking sites. A huge contribution is by the youngsters who are involved in communicating and interacting with friends and family. Social media is also being used for educational purposes in order to make the students understand things better. Employees are using social media to relieve their stress and increase their professional networks. Businesses are also using social media networking sites to stay in touch with their current customers and search for potential customers. Social media is a platform which is being used for different purposes by different type of people. This study is being carried out to understand the usage behavior of working professional towards social media. It shall also help to identify the factors that influence the social media usage behavior among the working professionals. The study focuses on identifying which sites do professionals prefer in case of non-professionals social media networking sites. Quantitative research was selected to collect numerical data and Descriptive research method was adopted to conduct surveys. In case of sampling technique, Convenience sampling was adopted and the sample of study extended to 126 respondents. The data was collected through Questionnaires that aimed at the preference of non-professional sites and the factors that influence the usage of social media among professionals.