L. Hunter Lovins – författare

Believe in climate change. Or don't. It doesn't matter. But you'd better understand this: the best route to rebuilding our economy, our cities, and our job markets, as well as assuring national security, is doing precisely what you would do if you were scared to death about climate change. Whether you're the head of a household or the CEO of a multinational corporation, embracing efficiency, innovation, renewables, carbon markets, and new technologies is the smartest decision you can make. It is the most profitable, too. And, oh yes, you'll help save the planet.

The blueprint for an inspiring regenerative economy that avoids collapse and works for people and the planet. Humanity is in a race with catastrophe. Is the future one of global warming, 65 million migrants fleeing failed states, soaring inequality, and grid-locked politics? Or one of empowered entrepreneurs and innovators working towards social change, leveling the playing field, and building a world that works for everyone? While the specter of collapse looms large, A Finer Future demonstrates that humanity has a chance - just - to thread the needle of sustainability and build a regenerative economy through a powerful combination of enlightened entrepreneurialism, regenerative economy, technology, and innovative policy.The authors - world leaders in business, economics, and sustainability - gather the environmental economics evidence, outline the principles of a regenerative economy, and detail a policy roadmap to achieving it, including:Transforming finance and corporationsReimagining energy, agriculture, ecosystems, and the nature of how we workEnhancing human well-beingDelivering a world that respects ecosystems and human community.Charting the course to a regenerative economy is the most important work facing humanity and A Finer Future provides the essential blueprint for business leaders, entrepreneurs, environmentalists, politicians, policymakers, and others working to create a world that works for people and the planet.AWARDSSILVER | 2020 Eric Zencey PrizeSILVER | 2018 Nautilus Book Awards: Ecology & EnvironmentBRONZE | 2018 Foreword INDIES: Business & Economics

On its first publication 10 years ago, Natural Capitalism rocked the world of business with its innovative new approach - an approach that fused ecological integrity with business acumen using the radical concept of natural capitalism. This 10th-anniversary edition features a new Introduction by Amory B. Lovins and Paul Hawken which updates the story to include the successes of the last decade. It clearly sets out the path that we must now take to ensure the future prosperity of our civilisation and our planet.

The blueprint for an inspiring regenerative economy that avoids collapse and works for people and the planet.

Humanity is in a race with catastrophe. Is the future one of global warming, 65 million migrants fleeing failed states, soaring inequality, and grid-locked politics? Or one of empowered entrepreneurs and innovators working towards social change, leveling the playing field, and building a world that works for everyone? While the specter of collapse looms large, A Finer Future demonstrates that humanity has a chance - just - to thread the needle of sustainability and build a regenerative economy through a powerful combination of enlightened entrepreneurialism, regenerative economy, technology, and innovative policy.

The authors - world leaders in business, economics, and sustainability - gather the environmental economics evidence, outline the principles of a regenerative economy, and detail a policy roadmap to achieving it, including:

Transforming finance and corporationsReimagining energy, agriculture, ecosystems, and the nature of how we workEnhancing human well-beingDelivering a world that respects ecosystems and human community.

Charting the course to a regenerative economy is the most important work facing humanity and A Finer Future provides the essential blueprint for business leaders, entrepreneurs, environmentalists, politicians, policymakers, and others working to create a world that works for people and the planet.

AWARDS

SILVER | 2020 Eric Zencey PrizeSILVER | 2018 Nautilus Book Awards: Ecology & EnvironmentBRONZE | 2018 Foreword INDIES: Business & Economics

The blueprint for an inspiring regenerative economy that avoids collapse and works for people and the planet.

Humanity is in a race with catastrophe. Is the future one of global warming, 65 million migrants fleeing failed states, soaring inequality, and grid-locked politics? Or one of empowered entrepreneurs and innovators working towards social change, leveling the playing field, and building a world that works for everyone? While the specter of collapse looms large, A Finer Future demonstrates that humanity has a chance - just - to thread the needle of sustainability and build a regenerative economy through a powerful combination of enlightened entrepreneurialism, regenerative economy, technology, and innovative policy.

The authors - world leaders in business, economics, and sustainability - gather the environmental economics evidence, outline the principles of a regenerative economy, and detail a policy roadmap to achieving it, including:

Transforming finance and corporationsReimagining energy, agriculture, ecosystems, and the nature of how we workEnhancing human well-beingDelivering a world that respects ecosystems and human community.

Charting the course to a regenerative economy is the most important work facing humanity and A Finer Future provides the essential blueprint for business leaders, entrepreneurs, environmentalists, politicians, policymakers, and others working to create a world that works for people and the planet.

AWARDS

SILVER | 2020 Eric Zencey PrizeSILVER | 2018 Nautilus Book Awards: Ecology & EnvironmentBRONZE | 2018 Foreword INDIES: Business & Economics