Lakshman Krishnamurthi – författare

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3 produkter

1. 

   Principles of Pricing

   An Analytical Approach

   Av Rakesh V. Vohra, Lakshman Krishnamurthi

   Inbunden, 2012

   955 kr

   Lägg i varukorg

   Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic …

2. 

   Principles of Pricing

   An Analytical Approach

   Av Lakshman Krishnamurthi, Rakesh V. Vohra

   E-bok, 2012

   940 kr

   Lägg i varukorg

   Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic …

3. 

   Principles of Pricing

   An Analytical Approach

   Av Lakshman Krishnamurthi, Rakesh V. Vohra

   E-bok, 2012

   920 kr

   Lägg i varukorg

   Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic …