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3 produkter
3 produkter
Häftad, Engelska, 2016
474 kr
Skickas inom 5-8 vardagar
Agricultural marketing management is a field that involves the efficient utilization of resources to attain higher productivity in marketing operations. This goal is achieved by adopting a consumer-oriented approach and optimizing the available resources. The book Agricultural Marketing Management is divided into twelve chapters that cover all relevant topics in a logical sequence, using a simple and lucid style that emphasizes basic concepts.This book provides a comprehensive introduction to the subject matter, covering topics such as market analysis, agricultural marketing, marketing management, marketing research, marketing channels, buyer behavior, demand and sales forecasting, pricing policies, product planning, and sales promotion techniques, as well as entrepreneurship. It aims to equip students, academicians, policy makers, administrators, economists, researchers, and managerial personnel with the knowledge and skills necessary to develop policies and programs that improve the agricultural marketing system. The contents of this book will be of great use to all those interested in improving their knowledge and skills in agricultural marketing management.
Inbunden, Engelska, 2016
1 167 kr
Skickas inom 5-8 vardagar
Agricultural marketing management involves the coordination of various activities within an agricultural enterprise to achieve higher productivity in marketing operations by making optimal use of available resources. This book provides a comprehensive overview of the subject matter, divided into twelve chapters that cover all relevant topics in a logical sequence, using simple and lucid language with an emphasis on basic concepts.The books contents aim to impart essential knowledge about marketing, agricultural marketing, marketing management, marketing research, marketing channels, buyer behavior, demand and sales forecasting, pricing policies, product planning, sales promotion techniques, and entrepreneurship. This information is useful for establishing a business enterprise, improving market infrastructure, direct and group marketing, setting up modern marketing and processing units, and enhancing the overall efficiency of the agricultural marketing system.This book is a valuable resource for students, academicians, policy-makers, administrators, economists, researchers, and managerial personnel who are interested in developing policies and programs to improve stakeholder knowledge and managerial skills in the agricultural marketing sector.
Inbunden, Engelska, 2022
2 154 kr
Skickas inom 5-8 vardagar
Projects are a vital component of agricultural development, as they involve investing capital resources to create productive assets that yield benefits over time. Agriculture is a growing sector that contributes to improving farm incomes, enhancing food and nutritional security, reducing rural poverty, and accelerating overall economic growth. To enhance agricultural growth, there is a considerable emphasis on effective project management in areas such as technological changes, area expansion, cropping intensity, and value addition through private investment in the agro-processing sector. Project management involves the discipline of planning, organizing, and managing resources to achieve specific project goals and objectives. The book provides a comprehensive overview of project management in agriculture, covering relevant topics such as project identification, formulation, analysis, implementation, monitoring, and evaluation. The book is divided into ten chapters that deal with various aspects of agricultural project management. These chapters cover the project cycle, project design, market and demand analysis, stakeholder analysis, and appraisal techniques. This book serves as a valuable resource for anyone interested in effective project evaluation and management in agricultural development.We encourage readers to refer to this book periodically, as it is a rare collection of information found in the literature.