Lambe Kayode Mustapha – författare
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2 produkter
2 produkter
Inbunden, Engelska, 2026
2 163 kr
Kommande
In recent years, Artificial Intelligence (AI) has transformed media and journalism teaching and practice, introducing efficiencies and innovations that can help streamline content creation and dissemination, albeit with inherent limitations and ethical considerations requiring careful critical examination.This book investigates AI’s impact on media landscapes within Africa, offering a range of practical case studies and strategic recommendations for practice, teaching, governance, and regulation. The book delves into how AI technologies are rapidly being integrated into African journalism, broadcasting, public relations, advertising, and media and communications education. As well as providing real-world case studies of how AI is changing content creation, distribution, and consumption in Africa, the book also critically analyses the ethical challenges posed by AI, such as misinformation, algorithmic bias, and job displacement. The book concludes by providing strategic recommendations for how educators, media professionals, and policymakers can effectively harness AI's potential.Bringing together leading researchers and practitioners, this book provides a platform for informed discussions, knowledge-sharing and innovation in African media and communication studies.
Inbunden, Engelska, 2026
2 163 kr
Kommande
Artificial Intelligence (AI) is rapidly transforming communication and media sectors around the world, but much of the global academic literature on this remains Western-centric.This book provides an in-depth, multi-sectoral analysis of AI’s influence on Nigerian media and communication ecosystems, bridging the gap between global AI discourse and localized realities. AI technologies are already reshaping Nigerian journalism, public relations, advertising, marketing, media education, and youth-driven entrepreneurship. Motivated by the rapid, uneven, and often ethically complex integration of AI in professional practice and pedagogy, this book provides an indigenous, empirically grounded, and forward-looking account of what is happening on the ground. The book first investigates the field of journalism, then public relations, advertising, and marketing, before concluding with reflections on media education, assessing curriculum design, AI literacy, and the preservation of indigenous knowledge systems through AI-assisted language translation. Across these sections, the central objective is to highlight the ethical, educational, professional, and entrepreneurial implications of AI integration in a rapidly digitizing African society. Going beyond critique to provide actionable strategies for curriculum development and ethical adaptation, this book argues that Nigerian institutions can lead, and not just follow, in AI transformation.This book will be an important read for researchers working on media, communication, and education both in Nigeria, and in Africa more broadly.