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2 produkter
2 produkter
E-bok
PDF, Engelska, 20141 222 kr
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It seems to be a truism that today’s news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative immediacy, for instance in the form of direct speech and first and second person pronouns. This model is applied to data from five British online news sites, demonstrating how individual features contribute to personalisation, how different features interact, and what personalisation strategies are used by news sites of different market orientations.
E-bok
PDF, Engelska, 20131 305 kr
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Uncovering the meaning of individual words or entire texts is a complex process that needs to take into consideration the multiple interactions of linguistic organization including orthography, morphology, syntax and, ultimately, pragmatics. The papers in this volume pay close attention to these interactions and assess both the details of the texts and entire texts within their relevant contexts. All the papers deal with data from the history of English, and they cover a wide range from Old English manuscripts to Early Modern English letters and medical texts to Late Modern English cant vocabulary.