Laura Hidalgo Downing - Böcker

This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.Now thoroughly revised and expanded, the second edition of this successful text includes:- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion- Extended and updated examples of rhetoric in action- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

This work originates from the need to develop an integrated dynamic model of negation in discourse that is adequate for understanding the role of negation in an extensive and complex piece of discourse. Most work on negation is strongly influenced by traditional philosopical problems, but little work has been carried out in the area of discourse.Approaches to negation within the functional-cognitive tradition tend to focus of specific agents of negation, its function as a speech act, or its cognitive model. Few attempts have been made to propose an integrated discourse model, studies of negation with few exceptions tend to be limited to brief selections or isolated sentences. This book fills the gap in studies of negation in discourse by providing an up-to-date critical review of the state of the art in negation and by proposing a model that brings together the semantic, cognitve, and pragmatic features of negation, which are crucial for an understanding of its role in disourse.

This work originates from the need to develop an integrated dynamic model of negation in discourse that is adequate for understanding the role of negation in an extensive and complex piece of discourse. Most work on negation is strongly influenced by traditional philosopical problems, but little work has been carried out in the area of discourse.Approaches to negation within the functional-cognitive tradition tend to focus of specific agents of negation, its function as a speech act, or its cognitive model. Few attempts have been made to propose an integrated discourse model, studies of negation with few exceptions tend to be limited to brief selections or isolated sentences. This book fills the gap in studies of negation in discourse by providing an up-to-date critical review of the state of the art in negation and by proposing a model that brings together the semantic, cognitve, and pragmatic features of negation, which are crucial for an understanding of its role in disourse.