Laura Wagner – författare

No delicate ingenues, these. In the middle of the twentieth century, the Mary Pickfords of the movie world were replaced by a different sort of woman--drop-dead gorgeous, witty, not afraid to speak their minds, they could slay you with a look--and if that didn't work, look out for the pistol in the garter. These ground-breaking actresses helped change the course of movie history, charting a path for generations to come.These profiles of fifteen leading ladies--Lucille Ball, Lynn Bari, Joan Blondell, Ann Dvorak, Gloria Grahame, Jean Hagen, Adele Jergens, Ida Lupino, Marilyn Maxwell, Mercedes McCambridge, Jane Russell, Ann Sheridan, Barbara Stanwyck, Claire Trevor and Marie Windsor--include overviews of their lives and careers, and excerpts from interviews. Five photos supplement each profile. Jane Russell (one of the actresses profiled) provides a foreword.

This first-ever biography of American actress Anne Francis will enlighten her casual fans and earn a nod of agreement from her diehard admirers. The star of such 1950s cinematic classics as Bad Day at Black Rock, Blackboard Jungle and Forbidden Planet, Anne made the risky decision to transplant her talents to television--and as a result, her acting has often been taken for granted. But TV supplied her with the groundbreaking title role in Honey West (1965-66), where she became the first leading actress to portray a private detective on a regular weekly series.All of Anne Francis' film and television appearances are chronicled, including a full episode guide for Honey West and a complete listing of her guest roles on such series as The Twilight Zone, The Untouchables and Murder, She Wrote.

Do you want to talk about the linguistic research that you think is important but you don't know where to start? Language is a topic that is relevant to everyone, and linguists are often asked to speak publicly about their research, to a range of lay audiences in the media, politics, festivals and fairs, schools, museums and public libraries. However, relaying this vital information in an engaging way can often feel like an insurmountable task. This accessible guide offers practical advice on how to talk about language to a range of non-academic audiences. It draws on the linguistics behind effective communication to help you have cooperative conversations, and to organize your information for a diverse range of people. It is illustrated with a wealth of examples from real-life scenarios, and includes chapter-by-chapter worksheets, enabling you to make your own fun and interesting language science activities to share with others.

Do you want to talk about the linguistic research that you think is important but you don't know where to start? Language is a topic that is relevant to everyone, and linguists are often asked to speak publicly about their research, to a range of lay audiences in the media, politics, festivals and fairs, schools, museums and public libraries. However, relaying this vital information in an engaging way can often feel like an insurmountable task. This accessible guide offers practical advice on how to talk about language to a range of non-academic audiences. It draws on the linguistics behind effective communication to help you have cooperative conversations, and to organize your information for a diverse range of people. It is illustrated with a wealth of examples from real-life scenarios, and includes chapter-by-chapter worksheets, enabling you to make your own fun and interesting language science activities to share with others.

Do you want to talk about the linguistic research that you think is important but you don''t know where to start? Language is a topic that is relevant to everyone, and linguists are often asked to speak publicly about their research, to a range of lay audiences in the media, politics, festivals and fairs, schools, museums and public libraries. However, relaying this vital information in an engaging way can often feel like an insurmountable task. This accessible guide offers practical advice on how to talk about language to a range of non-academic audiences. It draws on the linguistics behind effective communication to help you have cooperative conversations, and to organize your information for a diverse range of people. It is illustrated with a wealth of examples from real-life scenarios, and includes chapter-by-chapter worksheets, enabling you to make your own fun and interesting language science activities to share with others.

Do you want to talk about the linguistic research that you think is important but you don''t know where to start? Language is a topic that is relevant to everyone, and linguists are often asked to speak publicly about their research, to a range of lay audiences in the media, politics, festivals and fairs, schools, museums and public libraries. However, relaying this vital information in an engaging way can often feel like an insurmountable task. This accessible guide offers practical advice on how to talk about language to a range of non-academic audiences. It draws on the linguistics behind effective communication to help you have cooperative conversations, and to organize your information for a diverse range of people. It is illustrated with a wealth of examples from real-life scenarios, and includes chapter-by-chapter worksheets, enabling you to make your own fun and interesting language science activities to share with others.

In the era of Hollywood now considered its Golden Age, there was no shortage of hard-luck stories--movie stars succumbed to mental illness, addiction, accidents, suicide, early death and more.This book profiles 23 actresses who achieved a measure of success before fate dealt them losing hands--in full public view. Overviews of their lives and careers provide a wealth of previously unpublished information and set the record straight on long-standing inaccuracies.Actresses covered include Lynne Baggett, Suzan Ball, Helen Burgess, Susan Cabot, Mary Castle, Mae Clarke, Dorothy Comingore, Patricia Dane, Dorothy Dell, Sidney Fox, Charlotte Henry, Rita Johnson, Mayo Methot, Marjie Millar, Mary Nolan, Susan Peters, Lyda Roberti, Peggy Shannon, Rosa Stradner, Judy Tyler, Karen Verne, Helen Walker and Constance Worth.

A poignant memoir about cultural differences told by an international rights veteran in the book publishing industry.Traveling from the Silicon Valley through the college towns of Berkeley and Stanford, Loving at a Distance is a touching memoir that describes a European bibliophile’s experiences in the high-tech sectors of California. Living on two different continents is always a big challenge for a family. In a pandemic, however, that challenge becomes almost insurmountable.  An aging German grandmother, Petra Hardt finds that her regular journeys across the Atlantic to visit her children and grandchildren in California aren’t really helping her understand the Californian way of life and work. With self-irony and laconism, she details the connections and confusions between generations, exploring how different lifestyles and attitudes have affected her relationships. Her relatable experience of trying to bond with loved ones across distance is one shared by millions of other families around the world.  The personal impressions and observations are complemented by flashbacks to the author’s career in the international book trade. Why were the business trips to Beijing, Beirut, and Kolkata so easy to manage, while living in California is so hard? Showing us the world through Hardt’s grandmotherly eyes, Loving at a Distance is a tender and lively memoir about different ways of living and working in the age of globalism.

Bachelorarbeit aus dem Jahr 2023 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,6, SRH Hochschule Heidelberg, Sprache: Deutsch, Abstract: In einer Welt, in der Werbung allgegenwärtig ist und die Aufmerksamkeitsspanne der Konsumenten stetig schwindet, stehen Unternehmen vor der Herausforderung, ihre Marketingstrategien kontinuierlich anzupassen. Insbesondere der Aufstieg der Online-Werbung hat eine Revolution in der Art und Weise ausgelöst, wie Produkte und Dienstleistungen vermarktet werden. Traditionelle Marketingansätze sind nicht mehr so effektiv wie früher, da Verbraucher zunehmend nach authentischen Empfehlungen und persönlichen Erfahrungen suchen, um ihre Kaufentscheidungen zu treffen.In diesem Kontext hat sich das Influencer Marketing als eine der innovativsten und wirkungsvollsten Strategien herauskristallisiert, um Zielgruppen auf digitalen Plattformen anzusprechen. Diese Bachelorarbeit widmet sich dem Verständnis und der Analyse des Influencer Marketings im Kontext des modernen Social Media Marketings.Das Ziel dieser Arbeit besteht darin, die Bedeutung und die Auswirkungen des Influencer Marketings auf das Kaufverhalten der Verbraucher zu untersuchen. Dabei wird ein besonderer Fokus auf die Rolle von Influencern als neue Instrumente im Marketingmix gelegt und wie sie die Kundenbeeinflussung auf innovative Weise gestalten.Der Aufbau der Arbeit ist in verschiedene Kapitel unterteilt, die einen systematischen und umfassenden Einblick in das Thema bieten. Beginnend mit einer Einführung in die grundlegenden Konzepte des Marketings und des Social Media Marketings wird darauf aufgebaut, um das Influencer Marketing zu definieren und seine Ziele sowie seine Abgrenzung zu anderen Marketingformen zu erläutern.Daraufhin werden geeignete Plattformen für das Influencer Marketing untersucht, wobei ein besonderes Augenmerk auf Instagram und die Rolle von Instagram Influencern gelegt wird. Anhand von Fallbeispielen aus der Praxis werden die Erfahrungen und Herausforderungen von Unternehmen bei der Implementierung von Influencer-Kampagnen beleuchtet.Abschließend werden die Chancen und Risiken des Influencer Marketings diskutiert, gefolgt von einem Fazit, das die Haupterkenntnisse zusammenfasst und einen Ausblick auf zukünftige Entwicklungen in diesem Bereich gibt.

Dieses Buch zeigt, wie man nachhaltiges Verhalten durch kleine, gezielte Anstöße – sogenannte Nudges – effektiv fördert. Zunächst führen die Autorinnen in die Bedeutung und Dringlichkeit nachhaltiger Veränderungen ein. Danach beleuchten sie die psychologischen Prinzipien, die dem Nudging-Ansatz zugrunde liegen, und stellen verschiedene Formen des Green Nudgings vor. Erfolgreiche Praxisbeispiele veranschaulichen die Wirkung dieses Ansatzes. Abschließend werden die Möglichkeiten und Grenzen von Green Nudging diskutiert und ein Ausblick auf zukünftige Potenziale gegeben. Die Autorinnen liefern allen, die nachhaltiges Handeln in Gesellschaft und Wirtschaft vorantreiben möchten, praxisnahe Einblicke und Werkzeuge, mit denen sie Green Nudging in verschiedenen Kontexten erfolgreich einsetzen können.