Lawrence Lichty – författare

Visar alla böcker från författaren Lawrence Lichty. Handla med fri frakt och snabb leverans.

2 produkter

1. 

   Ratings Analysis

   Audience Measurement and Analytics

   Av Lawrence Lichty, Patricia Phalen m. fl.

   E-bok, 2013

   1664 kr

   Lägg i varukorg

   This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, …

2. 

   Ratings Analysis

   Audience Measurement and Analytics

   Av Lawrence Lichty, Patricia Phalen m. fl.

   E-bok, 2013

   1714 kr

   Lägg i varukorg

   This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, …