Lawrence Zeegen – författare

Principios de ilustración es una introducción básica al oficio de ilustrador que expone de forma clara y exhaustiva las claves de la práctica profesional. A partir de un enfoque eminentemente pragmático de la disciplina, el libro explica todo lo que hay que saber para adentrarse de lleno en el mundo profesional: desde cómo generar ideas o qué medios y utensilios pueden emplearse para dibujar, hasta cuáles son los sectores del mercado que suelen requerir los servicios de un ilustrador, las claves para elaborar un portfolio y otros materiales de presentación y, finalmente, los aspectos básicos sobre la producción y la impresión de trabajos de ilustración.Una guía pensada para que ilustradores, diseñadores e incluso clientes conozcan las especificidades de este sector profesional.

The Fundamentals of Illustration is a comprehensive and practical introduction to the field for illustration for graphic arts students, as well as for those who commission illustration. Now on its third edition, this title covers all areas of illustration; from what illustrators do, through selling your work across various media. Each chapter contains a case study, exercises and a brief for students to follow. New to this edition is expanded coverage of digital media and digital tools such as Wacom tablets, apps, and the use of social media as a source for displaying and obtaining work.

The Fundamentals of Illustration 2nd Edition by Lawrence Zeegen introduces students to the subject of illustration, taking them through the key skills and practical processes required for the study of this exciting degree course.This edition has been updated with a wealth of fresh visuals and contemporary case studies. It includes new and revised content and examples that reflect the changes and developments in the discipline over the past few years. Current visual approaches are examined and evaluated, along with new chapters on visual thinking, idea generation and the illustrator as an artist.A chapter on the professional practice of a freelance designer helps students to understand the realities of this creative career path.Each chapter concludes with a case study, which outlines a brief and then describes each stage of the process, from the illustrator''s initial response to the completion of the project. The case studies feature the work of: John Clementson, Tim Vyner, Olivier Kugler, Damian Gascoigne, Ben Kelly and Howard Read. The book also contains a series of interviews with practising illustrators such as Autumn Whitehurst, Stina Persson and Anthony Burrill.