Lee B. Becker - Böcker
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12 produkter
12 produkter
468 kr
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First published in 1989. This volume holds a collection of papers to support a project looking at media content in the 1980s and the anticipation of audience behaviours. Some where presented at the conference of the World Association for Public Opinion Research in Montreux, Switzerland in 1987.
1 297 kr
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First published in 1989. This volume holds a collection of papers to support a project looking at media content in the 1980s and the anticipation of audience behaviours. Some where presented at the conference of the World Association for Public Opinion Research in Montreux, Switzerland in 1987.
833 kr
Skickas inom 10-15 vardagar
The book examines the system used to produce professional communicators in the United States, compares the system to that of other countries, and examines the impact of the system on the field of mass communications. In addition, it explores the personnel practices of media organizations and shows the interface between those practices and the educational programs that produce the journalism and mass communication students.
Del 21 - Mass Communication & Journalism
Health News and Responsibility
How Frames Create Blame
Häftad, Engelska, 2020
464 kr
Tillfälligt slut
Who the public blames for health problems determines who the public believes is responsible for solving those health problems. Health policies targeting the broader public are the most effective way to improve health. The research approach described in this book will increase public support for critical health policies. The authors systematically organized and analyzed 25 years of thematic and episodic framing research in health news to create an approach to reframe responsibility in health news in order to gain public support for health policies. They apply their method to two of the top health issues in world—obesity and mental health—and conclude by discussing future research and plans for working with other health scholars, health practitioners, and journalists.
Del 21 - Mass Communication & Journalism
Health News and Responsibility
How Frames Create Blame
Inbunden, Engelska, 2020
1 305 kr
Skickas inom 5-8 vardagar
Who the public blames for health problems determines who the public believes is responsible for solving those health problems. Health policies targeting the broader public are the most effective way to improve health. The research approach described in this book will increase public support for critical health policies. The authors systematically organized and analyzed 25 years of thematic and episodic framing research in health news to create an approach to reframe responsibility in health news in order to gain public support for health policies. They apply their method to two of the top health issues in world—obesity and mental health—and conclude by discussing future research and plans for working with other health scholars, health practitioners, and journalists.
Del 22 - Mass Communication & Journalism
Changing Education for Journalism and the Communication Occupations
The Impact of Labor Markets
Häftad, Engelska, 2018
530 kr
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This book provides a unique perspective on journalism and communication education, drawing on extensive, detailed data across time to examine the evolution of education for journalism and related communication occupations such as public relations and advertising. It demonstrates how journalism and communication education adapted to forces within the university as well as forces from outside the university. Particular attention is given to the impact of the labor markets to which journalism and communication education is linked. The analysis shows dramatically how dependent employers are on journalism and communication education, how educational institutions have changed to accommodate female and minority students, and how the labor market has responded to the graduates produced. Part history, part sociological analysis, this book will change the reader’s understanding of education for journalism, public relations, advertising and the related occupations. It also offers insights about what the future of education in these fields holds.
Del 22 - Mass Communication & Journalism
Changing Education for Journalism and the Communication Occupations
The Impact of Labor Markets
Inbunden, Engelska, 2018
1 368 kr
Skickas inom 5-8 vardagar
This book provides a unique perspective on journalism and communication education, drawing on extensive, detailed data across time to examine the evolution of education for journalism and related communication occupations such as public relations and advertising. It demonstrates how journalism and communication education adapted to forces within the university as well as forces from outside the university. Particular attention is given to the impact of the labor markets to which journalism and communication education is linked. The analysis shows dramatically how dependent employers are on journalism and communication education, how educational institutions have changed to accommodate female and minority students, and how the labor market has responded to the graduates produced. Part history, part sociological analysis, this book will change the reader’s understanding of education for journalism, public relations, advertising and the related occupations. It also offers insights about what the future of education in these fields holds.
397 kr
Tillfälligt slut
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1–2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
1 163 kr
Skickas inom 5-8 vardagar
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1–2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
876 kr
Skickas inom 10-15 vardagar
376 kr
Skickas inom 10-15 vardagar
691 kr
Skickas inom 10-15 vardagar