Lee B. Becker – författare
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16 produkter
Audience Responses To Media Diversification
Coping With Plenty
Av Lee B. Becker, Klaus Schoenbach
Häftad, 2011
531 kr
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First published in 1989. This volume holds a collection of papers to support a project looking at media content in the 1980s and the anticipation of audience behaviours. Some where presented at the conference of the World Association for Public Opinion Research in Montreux, Switzerland in 1987.
Audience Responses To Media Diversification
Coping With Plenty
Av Lee B. Becker, Klaus Schoenbach
Inbunden, 1989
1526 kr
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First published in 1989. This volume holds a collection of papers to support a project looking at media content in the 1980s and the anticipation of audience behaviours. Some where presented at the conference of the World Association for Public Opinion Research in Montreux, Switzerland in 1987.
Training and Hiring of Journalists
Av Lee B. Becker, Susan L. Caudil
Inbunden, 1987
881 kr
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The book examines the system used to produce professional communicators in the United States, compares the system to that of other countries, and examines the impact of the system on the field of mass communications. In addition, it explores the personnel practices of media organizations and shows …
Audience Responses To Media Diversification
Coping With Plenty
Av Klaus Schoenbach, Lee B. Becker
E-bok, 2013
624 kr
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First published in 1989. This volume holds a collection of papers to support a project looking at media content in the 1980s and the anticipation of audience behaviours. Some where presented at the conference of the World Association for Public Opinion Research in Montreux, Switzerland in 1987.
Audience Responses To Media Diversification
Coping With Plenty
Av Klaus Schoenbach, Lee B. Becker
E-bok, 2013
610 kr
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First published in 1989. This volume holds a collection of papers to support a project looking at media content in the 1980s and the anticipation of audience behaviours. Some where presented at the conference of the World Association for Public Opinion Research in Montreux, Switzerland in 1987.
Health News and Responsibility
How Frames Create Blame
Av Lesa Hatley Major, Stacie Meihaus Jankowski m. fl.
Inbunden, 2020
1372 kr
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Who the public blames for health problems determines who the public believes is responsible for solving those health problems. Health policies targeting the broader public are the most effective way to improve health. The research approach described in this book will increase public support for …
Changing Education for Journalism and the Communication Occupations
The Impact of Labor Markets
Häftad, 2018
557 kr
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This book provides a unique perspective on journalism and communication education, drawing on extensive, detailed data across time to examine the evolution of education for journalism and related communication occupations such as public relations and advertising. It demonstrates how journalism and …
Changing Education for Journalism and the Communication Occupations
The Impact of Labor Markets
Inbunden, 2018
1438 kr
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This book provides a unique perspective on journalism and communication education, drawing on extensive, detailed data across time to examine the evolution of education for journalism and related communication occupations such as public relations and advertising. It demonstrates how journalism and …
Rise and Fall of Mass Communication
Av William L. Benoit, Andrew C. Billings m. fl.
Inbunden, 2020
1184 kr
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Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television …
Evolution of Key Mass Communication Concepts
Honoring Jack M. McLeod
Av Sharon Dunwoody, Lee B. Becker m. fl.
Inbunden, 2005
926 kr
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Honors Jack M. McLeod as a significant force in the training of scholars and as a leader in the conduct of research. The editors have compiled chapters in this book that examine the major themes and enduring contributions of his work. In each case an author who worked with McLeod on the particular …
Evolution of Key Mass Communication Concepts
Honoring Jack M. McLeod
Av Sharon Dunwoody, Lee B. Becker m. fl.
Häftad, 2005
397 kr
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Honors Jack M. McLeod as a significant force in the training of scholars and as a leader in the conduct of research. The editors have compiled chapters in this book that examine the major themes and enduring contributions of his work. In each case an author who worked with McLeod on the particular …
Wissenschaft mit Wirkung
Beiträge zu Journalismus- und Medienwirkungsforschung
Av Christina Holtz-Bacha, Gunter Reus m. fl.
Häftad, 2009
708 kr
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Der Band vereint 22 Beiträge von Kollegen und Freunden, Schülern und Weggefährten Klaus Schönbachs. Den 60. Geburtstag des international hoch angesehenen Kommunikationswissenschaftlers nehmen die Autoren zum Anlass, aktuelle Fragen der Medienwirkungs- und der Journalismusforschung aufzugreifen. Die …
Wissenschaft mit Wirkung
Beiträge zu Journalismus- und Medienwirkungsforschung
Av Lee B. Becker, Gunter Reus m. fl.
E-bok, 2009
766 kr
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Health News and Responsibility
How Frames Create Blame
Av Lesa Hatley Major, Stacie Meihaus Jankowski m. fl.
Häftad, 2020
488 kr
Tillfälligt slut
Who the public blames for health problems determines who the public believes is responsible for solving those health problems. Health policies targeting the broader public are the most effective way to improve health. The research approach described in this book will increase public support for …
Rise and Fall of Mass Communication
Av William L. Benoit, Andrew C. Billings m. fl.
Häftad, 2020
416 kr
Tillfälligt slut
Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television …
Copyright and Consequences
Central European and U.S. Perspectives
Häftad, 2002
316 kr
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An overview of developments in copyright law in Eastern and Central Europe during the 1990s. Also covered are major issues in international copyright negotiations and copyright in the USA. Underlying these discussions is an examination of the role of copyright in economic and social development.
