Lee V. Chalmers – författare

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1 produkter

1. 

   Marketing Masculinities

   Gender and Management Politics in Marketing Work

   Av Lee V. Chalmers

   Inbunden, 2001

   1067 kr

   Lägg i varukorg

   This book explores the ways in which gender informs the definition and organization of management work, with specific attention to marketing. Drawing on original case studies, Chalmers examines how marketing personnel in particular firms appeal to valued and emotionally charged masculine meanings …