Fully revised, updated and expanded third editionLobbying is a global industry which thrives wherever democracy is established. This third edition of Lobbying by Lionel Zetter straddles the globe, from the USA to Japan. It covers the Westminster and Scottish Parliaments, and the Welsh, Northern Ireland and London Assemblies. It examines the lobbying scenes in the USA and Brussels. Finally, the book also deals with Asia, the Gulf and the Middle East.The acknowledged industry bible, this book explains all aspects of lobbying in an expert yet accessible manner. Areas covered include:- the historical background to lobbying, and the ethical and regulatory frameworks- advice on how to break into lobbying- the mechanics of lobbying, and the techniques employed by lobbyists around the world- the various types of lobbying and public affairs campaigns- how to use the media and third-party advocates in support of a campaign- a step-by-step guide to planning and implementing a lobbying campaign.The author is an acknowledged expert in his field, and this book represents a distillation of his decades of experience. There are also 'top tips' from some of the most senior lobbyists in the world, as well as contributions from elected politicians.

Parliamentary lobbyist Damian Beaufortis a professional manipulator – clever, charming, ruthless – but when Labourwins power his Tory-heavy agency spirals towards bankruptcy. And the rest ofhis life looks like going the same way. Salvation comes not from booze or sex – despite his bestefforts – but a far less likely quarter: the UK’s Secret IntelligenceService.  It also comes at a cost. Beaufort finds himself entangled in a lethal web ofconflicts: an internecine turf war between MI5 and MI6; underhand Westminstermanoeuvrings; Eurocrats bent on reversing Brexit; and, seemingly pulling allthe strings, the sinister head of Russia’s FSB.Soon the lobbyist-turned-spy isn’t just fighting to save hisagency, his reputation and his country. He’s fighting for his life, and he’sfighting for revenge.  First-time author Lionel Zetter brings dazzling insiderknowledge to bear in this fast-moving contemporary thriller with a totallyunexpected denouement in the Chamber of the House of Commons.

Parliamentary lobbyist Damian Beaufortis a professional manipulator – clever, charming, ruthless – but when Labourwins power his Tory-heavy agency spirals towards bankruptcy. And the rest ofhis life looks like going the same way. Salvation comes not from booze or sex – despite his bestefforts – but a far less likely quarter: the UK’s Secret IntelligenceService.  It also comes at a cost. Beaufort finds himself entangled in a lethal web ofconflicts: an internecine turf war between MI5 and MI6; underhand Westminstermanoeuvrings; Eurocrats bent on reversing Brexit; and, seemingly pulling allthe strings, the sinister head of Russia’s FSB.Soon the lobbyist-turned-spy isn’t just fighting to save hisagency, his reputation and his country. He’s fighting for his life, and he’sfighting for revenge.  First-time author Lionel Zetter brings dazzling insiderknowledge to bear in this fast-moving contemporary thriller with a totallyunexpected denouement in the Chamber of the House of Commons.

Fully revised, updated and expanded third editionLobbying is a global industry which thrives wherever democracy is established. This third edition of Lobbying by Lionel Zetter straddles the globe, from the USA to Japan. It covers the Westminster and Scottish Parliaments, and the Welsh, Northern Ireland and London Assemblies. It examines the lobbying scenes in the USA and Brussels. Finally, the book also deals with Asia, the Gulf and the Middle East.The acknowledged industry bible, this book explains all aspects of lobbying in an expert yet accessible manner. Areas covered include:- the historical background to lobbying, and the ethical and regulatory frameworks- advice on how to break into lobbying- the mechanics of lobbying, and the techniques employed by lobbyists around the world- the various types of lobbying and public affairs campaigns- how to use the media and third-party advocates in support of a campaign- a step-by-step guide to planning and implementing a lobbying campaign.The author is an acknowledged expert in his field, and this book represents a distillation of his decades of experience. There are also 'top tips' from some of the most senior lobbyists in the world, as well as contributions from elected politicians.

Parliamentary lobbyist Damian Beaufortis a professional manipulator – clever, charming, ruthless – but when Labourwins power his Tory-heavy agency spirals towards bankruptcy. And the rest ofhis life looks like going the same way. Salvation comes not from booze or sex – despite his bestefforts – but a far less likely quarter: the UK’s Secret IntelligenceService.  It also comes at a cost. Beaufort finds himself entangled in a lethal web ofconflicts: an internecine turf war between MI5 and MI6; underhand Westminstermanoeuvrings; Eurocrats bent on reversing Brexit; and, seemingly pulling allthe strings, the sinister head of Russia’s FSB.Soon the lobbyist-turned-spy isn’t just fighting to save hisagency, his reputation and his country. He’s fighting for his life, and he’sfighting for revenge.  First-time author Lionel Zetter brings dazzling insiderknowledge to bear in this fast-moving contemporary thriller with a totallyunexpected denouement in the Chamber of the House of Commons.

Parliamentary lobbyist Damian Beaufortis a professional manipulator – clever, charming, ruthless – but when Labourwins power his Tory-heavy agency spirals towards bankruptcy. And the rest ofhis life looks like going the same way. Salvation comes not from booze or sex – despite his bestefforts – but a far less likely quarter: the UK’s Secret IntelligenceService.  It also comes at a cost. Beaufort finds himself entangled in a lethal web ofconflicts: an internecine turf war between MI5 and MI6; underhand Westminstermanoeuvrings; Eurocrats bent on reversing Brexit; and, seemingly pulling allthe strings, the sinister head of Russia’s FSB.Soon the lobbyist-turned-spy isn’t just fighting to save hisagency, his reputation and his country. He’s fighting for his life, and he’sfighting for revenge.  First-time author Lionel Zetter brings dazzling insiderknowledge to bear in this fast-moving contemporary thriller with a totallyunexpected denouement in the Chamber of the House of Commons.