Liping Cai – författare
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4 produkter
Tourism Social Media
Transformations in Identity, Community and Culture
Av Ana Maria Munar, Szilvia Gyimothy m. fl.
Inbunden, 2013
1655 kr
Lägg i varukorg
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies …
Tourism Social Media
Transformations in Identity, Community and Culture
Av Liping Cai, Szilvia Gyimothy m. fl.
E-bok, 2013
1755 kr
Lägg i varukorg
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies …
Tourism Branding
Communities in Action
Av Liping Cai, William C. Gartner m. fl.
Inbunden, 2009
1279 kr
Lägg i varukorg
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism Branding: Communities in Action", the first volume in a new and exciting book series, considers a traditional marketing subject from …
Tourism Branding
Communities in Action
Av Ana Maria Munar, William C. Gartner m. fl.
E-bok, 2009
1353 kr
Lägg i varukorg
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism Branding: Communities in Action", the first volume in a new and exciting book series, considers a traditional marketing subject from …
