Lisa Gordon – författare

Live music events are synonymous with fun but seldom associated with international trade. This book serves to transform this mindset, through describing the economic value of live music and analysing the factors affecting international trade in Caribbean live music services.Race and ethnicity, unachieved regionalism within the Caribbean, and perceived biases in international trade agreements are assessed in relation to their impact on this trade. Several topics presented in this book are based on empirical findings from a previous microeconomic study, dedicated entirely to international trade in live music. Moreover, this book is unique because it compares the Caribbean and South Korea to assess the effectiveness of strategies aimed at developing international trade in live music services. This comparison should inspire robust policy initiatives for advancing international trade in Caribbean live music, given that South Korea is presently a heavyweight in the export of its entertainment services, despite language barriers.Given the interdisciplinary nature of this book, it will appeal to a wide range of readers such as postgraduate students or researchers of microeconomics, intraregional trade, international trade, international business, international relations, public policy, and cultural studies, as well as IP legal professionals, live music stakeholders, cultural practitioners, and policymakers.