Lisa O'Malley - Böcker
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3 produkter
3 produkter
172 kr
Skickas inom 5-8 vardagar
Towards Transformative Education in Marketing
Challenging Rhetoric and Embracing Change
Inbunden, Engelska, 2025
2 029 kr
Skickas inom 10-15 vardagar
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The volume brings together leading international critical marketing scholars who apply a wide range of theoretical and methodological tools to nurture students’ ability to think outside the narrow confines of conventional management ideology. The contributions, which range from fascinating personal reflections to deep engagement with theory, are united by a desire to share insights about how to turn teaching in marketing away from mere training towards rigorous and broad education about markets and their place in society. The innovations discussed can be as challenging and inspiring for the reader as they were for the students in the classes. The aim of this book is to support educators to help students develop into professionals (and people) who engage seriously with the societal effects of their actions.Towards Transformative Education in Marketing is an essential resource for students and teachers of marketing, marketing pedagogy, business studies. This book will also appeal to those interested in innovative and critical approaches to the field. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
224 kr
Skickas inom 5-8 vardagar
The Short Guide to Criminal Justice provides a comprehensive, yet concise, introduction to the current state of the criminal justice system in the United Kingdom. Avoiding an overtly legalistic or philosophical approach, it offers an accessible entry point for students and researchers across disciplines, including many student-friendly features such as case study boxes, tables showing key facts and figures and links to data sources and further reading. Also exploring the experience of criminal justice in relation to inequality, this book provides a foundation for further investigation and discussion.