Lisa Stoll – författare
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1 produkt
1 produkt
Providing a New Perspective on Understanding and Measuring of Customer Inspiration
Häftad, Engelska, 2021
1 003 kr
Skickas inom 10-15 vardagar
The exploration of inspiration from a scientific perspective is not easy. Marketing scholars have also become interested in the topic and started to uncover customers’ inspiration in the marketing domain. First, customer inspiration is defined and conceptualized within the marketing domain.