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In the rapidly evolving landscape of modern business, artificial intelligence (AI) has emerged as a transformative force, redefining how organizations operate, compete, and thrive. The advent of AI has introduced unprecedented opportunities and challenges, compelling business leaders to navigate a complex intersection of technology and strategy.
This book provides readers with the tools and perspectives necessary to harness the power of AI responsibly, ethically, and effectively, ultimately driving strategic business success. It is an indispensable and comprehensive resource for anyone seeking to understand the strategic implications of AI, its role in shaping the future of business and how to leverage AI for strategic advantage.
Key Features
Designed with alternating strategy and technology-focused chapters that are tightly interwoven, the text provides:
A clear, integrated framework that links AI technologies directly to core strategic business decisions and operational actions.Cutting-edge case studies and examples, illustrating how organizations across sectors are deploying AI to gain a competitive edge. Companies discussed include, amongst others, Netflix, Amazon, Spotify, Ocado, the Adecco Group, 9altitudes, NatWest Group, and AlterEos.Pedagogical tools such as learning objectives, real-world examples and applications of AI and in-depth discussions of technical aspects of AI support comprehension, critical thinking, and classroom discussion.Digital support via McGraw Hill’s Connect® platform, offering data-driven simulations, videos, case studies, and a wide bank of test questions for enhanced learning and engagement.Dr Jonas Debrulle is an Associate Professor at IÉSEG School of Management in France and the Faculty of Economics and Business at KU Leuven in Belgium. Previously, he was Director of Programs at IÉSEG, overseeing undergraduate and postgraduate programs. He currently teaches international strategic management, technology entrepreneurship, and the impact of AI on business development.
Dr Loïc Plé is a Professor of Strategic Management and Director of Teaching and Learning at IESEG School of Management. He has a Ph.D. in Management Sciences from University Paris Dauphine-PSL. He created IÉSEG Center for Educational and Technological Innovation (CETI) in 2009, promoting the use of technology to benefit teaching and learning.
Dr Elliroma Gardiner is an Organisational Psychologist and Associate Professor at QUT Business School in Australia. With over 18 years of experience teaching and researching across Australia, Asia, and Europe, she has held academic positions at the London School of Economics, IÉSEG School of Management and Griffith University.