Louis Capozzi – författare
Visar alla böcker från författaren Louis Capozzi. Handla med fri frakt och snabb leverans.
4 produkter
Crisis Management in the Age of Social Media
Häftad, 2013
268 kr
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The age of the instant crisis has arrived. Companies, Non-profits and high-profile individuals often seem unable to cope. The ingredients include speed, pervasiveness and huge numbers. Verizon adds a $2 charge, and one hour later 100,000 signatures appear on a Twitter petition. There's a new …
Crisis Management in the Age of Social Media
E-bok, 2013
126 kr
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Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an “instant …
Public Relations for the Public Good
How PR Has Shaped America's Social Movements
Av Louis Capozzi, Shelley Spector
Häftad, 2016
268 kr
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While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our …
Public Relations for the Public Good
How PR has shaped America''s Social Movements
Av Shelley Spector, Louis Capozzi
E-bok, 2016
177 kr
Lägg i varukorg
While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our …
