Louis E. V. Nevaer – författare

Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.

Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.

The ideas in this volume are based on the authors' assumption that the deficit economy in which the United States finds itself will exist for the remainder of the century. They discuss what the consequences of a deficit economy mean for corporate finances and management. Nevaer and Deck suggest tools needed to cope with and survive a deficit economy. They address such concerns for executives as corporate debt policy, cash management, financial flexibility, project financing, and pension planning. Business Library NewsletterWhile Nevaer and Deck underscore the need for a rational and realistic agenda to confront adequately the gravity of the problems the government has created by incurring massive federal deficits, they assume that policymakers will continue to disregard the dangers these problems pose and that members of the business community must be able to overcome and work around the challenges they represent. The authors discuss the ramifications of a Deficit Economy and its effect upon the national economy and business. They offer concrete proposals for avoiding common pitfalls and for developing strategies in order to survive. Finally, they provide an explanation of the international implications of high real intrest rates, trade deficits, and capital inflows from abroad.