Louise Ballard – författare

With longer lives, people have more years of active living, but the world still does not know how to use them. Society is missing its greatest unused resource. These are experienced people who know how to get things done. This book goes beyond the usual discussion about age and retirement. It encourages positive change for individuals, companies, and governments.

Gain powerful insights that can help in reshaping a career at 50 and beyond. Learn clear ways to include people of different ages in organisations. Discover practical ideas to unlock the strengths and abilities of people over 50, especially using AI Read engaging case studies and success stories from around the world. Understand how the combination of experience and digital innovation can reshape economies.

Expiry Date Never looks at experience and ageing in a fresh and thoughtful way. It begins with a smart and engaging section, and then moves into clear guidance for creating real change. The book uses humour and insight to question current views about experience and offers practical tools that can help individuals, organisations and society move forward.

After reading this book, you will learn to see age not as a limit but as a valuable strength. You will gain new ideas and practical ways to overcome challenges and create meaningful change. This book is for professionals over 50 who want purpose in their work, for employers and HR leaders, and for anyone interested in supporting age diversity.