Louise Ravelli – författare

This edited volume brings together two largely separate fields – organization studies and multimodal social semiotics – to develop an integrated research agenda for the novel interdisciplinary field of ‘organizational semiotics’.

Organizations, whether for profit, non-profit, or governmental, dominate much of everyday life, and multimodal communication is not only an output of organizations, but is also constitutive of them. This volume argues in particular for the importance of organization studies for social semioticians – not just as a site of application, but also as a critical contemporary context that requires novel and expanded methods of analysis and critique, and new practices of partnership. The volume addresses a range of institutions and sectors, from civil to retail to medical, from corporations to universities, and reveals how a deep engagement with their meaning-making practices produces insights not just about communication but also about the broader contemporary cultural context in which organizations play such a significant role. Fundamentally, it reveals that the rich analytical and theoretical resources of multimodal perspectives on organizations studies can – and should – make a fundamental contribution to our understanding of organizations in social life.

This volume is relevant to social semioticians and organizational researchers as well as to practitioners and decision-makers in organizations.

This edited volume brings together two largely separate fields – organization studies and multimodal social semiotics – to develop an integrated research agenda for the novel interdisciplinary field of ‘organizational semiotics’.

Organizations, whether for profit, non-profit, or governmental, dominate much of everyday life, and multimodal communication is not only an output of organizations, but is also constitutive of them. This volume argues in particular for the importance of organization studies for social semioticians – not just as a site of application, but also as a critical contemporary context that requires novel and expanded methods of analysis and critique, and new practices of partnership. The volume addresses a range of institutions and sectors, from civil to retail to medical, from corporations to universities, and reveals how a deep engagement with their meaning-making practices produces insights not just about communication but also about the broader contemporary cultural context in which organizations play such a significant role. Fundamentally, it reveals that the rich analytical and theoretical resources of multimodal perspectives on organizations studies can – and should – make a fundamental contribution to our understanding of organizations in social life.

This volume is relevant to social semioticians and organizational researchers as well as to practitioners and decision-makers in organizations.

Answering key questions in the study of how museums communicate, Louise Ravelli provides a set of frameworks to investigate the complexities of communication in museums:

* What is an appropriate level of complexity for a written label?* Why do some choice in language make a more direct relation to visitors?* Is there a correct way of presenting a particular view of content?* How do design practices contribute to the overall meanings being made?

The frameworks enhance the way we critically analyze and understand museums text, both in the sense of conventional – written texts in museums – and in an expanded sense of the museum as a whole operating as a communicative text.

Using a wide range of examples Ravelli argues that communication contributes fundamentally to what a museum is, who it relates to and what it stands for.

Not only museum studies and communications studies students, but also professionals in the field will find Museum Texts an indispensable guide on communication frameworks.