Luan Wise – författare

This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and showing how these can be applied to marketing practice.The book presents a broad framework, grouping psychology theories together into a simple to follow ‘ABC’ approach: Understanding your audience, communicating brand perception and helping customers to make the right choice – posing key questions to consider. Understanding the basics of psychology gives invaluable insight into customer behaviour, whether in B2C, B2B, or non-profit contexts. Written by authors with expertise in both marketing psychology and marketing practice, the book presents the latest research in a way that will be accessible to all, guiding readers through the psychology underpinning marketing to understand human behaviour and explain what we know about how customers think. Offering effective strategies to develop successful marketing plans, Marketing and Psychology is essential reading for marketing practitioners, from early career to seasoned professionals. It will also be relevant reading for students of marketing, consumer psychology, and advertising.

This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and showing how these can be applied to marketing practice.The book presents a broad framework, grouping psychology theories together into a simple to follow ‘ABC’ approach: Understanding your audience, communicating brand perception and helping customers to make the right choice – posing key questions to consider. Understanding the basics of psychology gives invaluable insight into customer behaviour, whether in B2C, B2B, or non-profit contexts. Written by authors with expertise in both marketing psychology and marketing practice, the book presents the latest research in a way that will be accessible to all, guiding readers through the psychology underpinning marketing to understand human behaviour and explain what we know about how customers think. Offering effective strategies to develop successful marketing plans, Marketing and Psychology is essential reading for marketing practitioners, from early career to seasoned professionals. It will also be relevant reading for students of marketing, consumer psychology, and advertising.

Privacy in the Age of Social Media: Beyond the Like explores the hidden dynamics of social media and the ways our online behavior is tracked, analyzed, and monetized, offering an accessible overview of the interaction between social media engagement and personal data privacy.The book dives into the heart of social media’s greatest paradox: the pursuit of connection versus the protection of personal privacy. It reveals how everyday online interactions drive engagement, targeted advertising, and predictive analytics; build detailed user profiles; shape the content we encounter; and influence how platforms operate.The book explores ethical considerations, regulations, and practical strategies for protecting personal and organizational data, while identifying emerging trends in social norms and technology that may shape the future of privacy and social media. Through case studies, expert insights, real-world examples, and accessible explanations, readers are equipped to understand the hidden mechanics of social media, engage online with awareness, and safeguard their digital footprint. The authors also illustrate how the simple ‘Like’ button transformed the digital landscape—what began as a quick tap of approval has become one of the most powerful tools in the online ecosystem.This compelling book is essential reading for marketers, business professionals, and those working in the fields of social media, cybersecurity, and data privacy, as well as organizations seeking to understand how platforms operate behind the scenes. It will also be of interest to students and researchers in the fields of social media, marketing, cyberpsychology, data privacy, digital media and business management.

Privacy in the Age of Social Media: Beyond the Like explores the hidden dynamics of social media and the ways our online behavior is tracked, analyzed, and monetized, offering an accessible overview of the interaction between social media engagement and personal data privacy.The book dives into the heart of social media’s greatest paradox: the pursuit of connection versus the protection of personal privacy. It reveals how everyday online interactions drive engagement, targeted advertising, and predictive analytics; build detailed user profiles; shape the content we encounter; and influence how platforms operate.The book explores ethical considerations, regulations, and practical strategies for protecting personal and organizational data, while identifying emerging trends in social norms and technology that may shape the future of privacy and social media. Through case studies, expert insights, real-world examples, and accessible explanations, readers are equipped to understand the hidden mechanics of social media, engage online with awareness, and safeguard their digital footprint. The authors also illustrate how the simple ‘Like’ button transformed the digital landscape—what began as a quick tap of approval has become one of the most powerful tools in the online ecosystem.This compelling book is essential reading for marketers, business professionals, and those working in the fields of social media, cybersecurity, and data privacy, as well as organizations seeking to understand how platforms operate behind the scenes. It will also be of interest to students and researchers in the fields of social media, marketing, cyberpsychology, data privacy, digital media and business management.

You might be using ‘social media’ everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business’s growth, and Luan Wise is here to help. Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.Drawing insights from real-life case studies and success stories, Luan Wise breakdown the most critical issues, including: Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth.