Lucia – författare

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility for Valorization of Cultural Organizations is a critical scholarly resource that examines organizational management through a new perspective that considers corporate social responsibility within the relationship between companies and society. Featuring coverage on a broad range of topics, such as organizational innovation, corporate strategy, and cultural enterprises, this book is geared towards professionals, economists, students of business and finance, policy makers, and government agencies.

Esta lectura es para valientes. Sumergirse en la maravilla de nombrar las cosas y los seres amados es un desafío. Las palabras quedan acotadas cuando se trata de sentimientos y vivencias. Igualmente, la imaginación y el conocimiento nos llevan a trascender la realidad. Por ello te invito a empezar a transitar un camino con esta obra que trata del dolor ante una pérdida, que a modo de ejemplificación, a través de la interpretación, vas descubriendo cómo cada personaje siente, se comporta y sus acciones repercuten en el entorno.Al sufrir la pérdida de un ser querido, se nos imprime una marca en nuestro carácter, es un reto decidir dónde poner el foco: en el dolor y darnos permiso para hacer el duelo y superarlo, o en el sufrimiento que nos detiene y paraliza.El temor a avanzar y seguir con la propia existencia es de cobardes, pues te sumerges en la queja, el descontento, la depresión, en el rol de "yo víctima", lo cual es una elección propia, y todos estamos llamados a ser MAESTROS de nosotros mismos.Si te reconoces maestro, te insto a transitar por el camino del descubrimiento de "tu ser interior gigante" que te grita desde lo profundo para manifestarse como ese "ser de luz que eres", dando este paso de autosuperación.Saludo a tu alma desde la mía… nos vemos en la próxima obra de SANÁNDOME CONTIGO.LUCÍA.