Lucy Küng – författare

"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association

"This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster

What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.

"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association

"This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster

What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.

'Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.'– Eli Noam, Columbia Business School

'A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.'– Gillian Doyle, University of Glasgow

'In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.'– David Craig, University of Southern California

In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.'– Gregory Ferrell Lowe, University of Tampere

With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.

This new edition:

Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC Explains strategic theory and concepts with insight and clarity Shows how to understand change and decision-making within media organizations.

This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.

'Its scope and learning are brilliant and dazzling.’ – Eli Noam, Columbia Business School 

How did The New York Times transform its organisation for the digital age? How does Netflix drive performance through culture? Why did Disney struggle to find a CEO to replace Bob Iger? How did the BBC drive equal gender representation in its news programmes?

The media industry is developing furiously and fast, and its organisations face unprecedented levels of transformation and challenge. This fully revised third edition of the classic textbook on strategy in the media:

Explores key shifts in the strategic environment including the digital platforms, streamed media, the creator economy, the metaverse and generative AI. Explains key concepts in strategic management with insight and clarity. Applies all theories to the sector, illuminating all dimensions of the strategic task, from understanding competition and building core competencies to driving innovation, shaping culture and finding the right leadership approach. Takes readers deep into innovation, disruption and strategic adaptation in action with an expanded set of new cases on a diverse range of global companies from Scandinavia to South Africa. Provides new ‘Resources’ and ‘Questions’ sections to guide readers’ further study and support classroom learning.

Lucy Küng has again written the essential guide to strategy and management in the media industry. This is the ideal text for students of media studies, media economics and media management. Professor Lucy Küng is an expert on strategy, innovation and leadership and focuses on successful responses to the challenges of digitalization. She is Senior Visiting Research Associate at the Reuters Institute, Oxford University, and Non-Executive Board Member of the NZZ Media Group and formerly of Swiss PSM broadcaster SRG and VIZRT, the media tech provider. She has held professorships at the University of Oslo, the Institute for Media and Entertainment New York (IESE) and the University of Jönköping.

'Its scope and learning are brilliant and dazzling.’ – Eli Noam, Columbia Business School 

How did The New York Times transform its organisation for the digital age? How does Netflix drive performance through culture? Why did Disney struggle to find a CEO to replace Bob Iger? How did the BBC drive equal gender representation in its news programmes?

The media industry is developing furiously and fast, and its organisations face unprecedented levels of transformation and challenge. This fully revised third edition of the classic textbook on strategy in the media:

Explores key shifts in the strategic environment including the digital platforms, streamed media, the creator economy, the metaverse and generative AI. Explains key concepts in strategic management with insight and clarity. Applies all theories to the sector, illuminating all dimensions of the strategic task, from understanding competition and building core competencies to driving innovation, shaping culture and finding the right leadership approach. Takes readers deep into innovation, disruption and strategic adaptation in action with an expanded set of new cases on a diverse range of global companies from Scandinavia to South Africa. Provides new ‘Resources’ and ‘Questions’ sections to guide readers’ further study and support classroom learning.

Lucy Küng has again written the essential guide to strategy and management in the media industry. This is the ideal text for students of media studies, media economics and media management. Professor Lucy Küng is an expert on strategy, innovation and leadership and focuses on successful responses to the challenges of digitalization. She is Senior Visiting Research Associate at the Reuters Institute, Oxford University, and Non-Executive Board Member of the NZZ Media Group and formerly of Swiss PSM broadcaster SRG and VIZRT, the media tech provider. She has held professorships at the University of Oslo, the Institute for Media and Entertainment New York (IESE) and the University of Jönköping.