E-bok
PDF, Tyska, 2018772 kr
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Luginbuhl Martin Luginbuhl – författare
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11 produkter
11 produkter
764 kr
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- E-bokPDF, Tyska, 2019
790 kr
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- E-bokTyska, 2019
790 kr
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- E-bokPDF, Tyska, 2022
610 kr
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- E-bokTyska, 2022
614 kr
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- E-bokPDF, Tyska, 2014
1 065 kr
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- E-bokPDF, Tyska, 2014
1 272 kr
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- E-bokTyska, 2014
1 285 kr
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- E-bokEngelska, 2024
1 547 kr
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The book explores the multifaceted nature of media and communication by challenging traditional views that consider media solely as technical infrastructures for transmitting information. Instead, it focuses on mediality as an empirically relevant concept and proposes to understand media as socially constituted semiotic procedures that shape and are shaped by communicative practices. The book is structured around this central idea, with four main sections.Part I examines digital environments, analyzing the interplay between multimodal approaches and mediality through case studies such as digital learning platforms and Zoom seminars. Part II focuses on journalistic procedures, investigating how media shapes political debates and news presentation on platforms like Instagram. Part III delves into embodied processes, particularly the role of the body movements and gestures in communication, illustrated through analyses of yoga tutorials and family dinner conversations. Part IV combines diverse semiotic and medial resources, with studies on historical data interpretation and virtual reality gaming practices. The book aims to provide a comprehensive understanding of the role of different media in constituting meaning and shaping social interactions. - E-bokPDF, Engelska, 2012
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The study of media, texts and culture(s) and especially the analysis of interdependent relationships between them has become a major concern in various academic fields, such as intercultural communication, contrastive textology, comparative cultural studies, historical and intercultural pragmatics. Starting from the observation that in contrastive studies of mass media communication not only the theoretical status of "e;culture"e; often remains unclear but also the interdependent relation between the theoretical conceptualization of "e;culture"e; and the methodological approach of text analysis, this volume brings together linguistic mass media studies with intercultural, diachronic, intermedia and interlingual perspectives. Apart from offering new empirical insights into the field, this volume's aim is to advance and to broaden the methodological and theoretical discussions involved. Comparing such diverse formats and genres like newspapers, TV news shows, TV commercials, radio phone-ins, obituaries, fanzines and film subtitles, the contributions of this volume illustrate the complexity of the growing field of contrastive media analysis.
