Luiz A M Moutinho – författare
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5 produkter
Statistical Modeling for Management
Av Graeme D Hutcheson, Luiz A M Moutinho
Inbunden, 2008
3720 kr
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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of …
Statistical Modeling for Management
Av Graeme D Hutcheson, Luiz A M Moutinho
Häftad, 2008
1884 kr
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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of …
Problems in Marketing
Applying Key Concepts and Techniques
Av Luiz A M Moutinho, Charles S Chien
Inbunden, 2008
2996 kr
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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or …
Problems in Marketing
Applying Key Concepts and Techniques
Av Luiz A M Moutinho, Charles S Chien
Häftad, 2007
1774 kr
Lägg i varukorg
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or …
The SAGE Dictionary of Quantitative Management Research
Av Luiz A M Moutinho, Graeme D Hutcheson
Inbunden, 2011
2879 kr
Tillfälligt slut
A must-have reference resource for quantitative management researchers, the Dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and implementation and examples of use, as well as detailed graphics to aid understanding. Every entry …
