Lynn Grodzki – författare

As more therapists consider using coaching skills to diversify their practices, the need for information and advice from those who have successfully made the transition from therapist to coach is crucial. The New Private Practice: Therapist-Coaches Share Stories, Strategies, and Advice is the first book designed to specifically meet this need. The book, a compilation of essays from successful therapist-coaches working in the field, offers personal narratives, trade secrets, honest discussions about what to charge and how to find clients, as well as clear-cut, how-to-get-started advice. By the end of the book, readers will have a good overview of executive, personal, peak performance, and special niches coaching. Each chapter offers insight and information, as the therapist-coaches tell how they broke into coaching, what it took to build their practices, and what it's like to spend a day in their shoes.The book is edited by Lynn Grodzki, one of the pioneer therapist-coaches and author of the best-selling Building Your Ideal Private Practice. In her introduction, she explains the differences and similarities between coaching and psychotherapy, the challenges and benefits faced by therapists who add coaching to their skill sets, and how the coach-client relationship compares to the therapist-client relationship.

This book, based in part on Lynn Grodzki's book Building Your Ideal Private Practice, is a year-long, progressive practice-building program offering therapists an abundance of information, ideas, and strategies for working successfully in private practice. Whereas Building Your Ideal Private Practice was a comprehensive guide to practice building, this workbook is a month-by-month coaching program, giving readers the experience of being coached for a year.This book will help you answer some key questions about your private practice: How can I work as hard as I need make enough money and maintain a quality personal life? What does it take to build a profitable business without expending so much personal effort? How can I be as successful as I want to be, and feel rested and healthy? Is it possible to be a therapist in private practice and have an easier life? How can I use a simple business model to build and expand my private practice? You can begin to use this book in any month, or review and re-use the book year after year as your annual coaching program. In keeping with the Private Practice Success T business model, the first four months of the workbook focus on aspects of preparation, the second four months highlight building blocks, and the final four months craft the finishing touches. Each month offers a progressive series of assessments, written exercises, and skill sets, helping readers to identify action steps to take and follow that month with fieldwork suggestions.

An estimated 30,000 coaches have entered the coaching profession during the past five years. Unfortunately, the majority report they are unable to earn a living wage from their coaching services. Competition is high, and the knowledge of how to succeed in the business is often lacking. To survive today, coaches must match their enthusiasm with strong business and marketing expertise. Lynn Grodzki and Wendy Allen are veteran business coaches who understand how to strategically approach the business and the practice of coaching as well as how to mentor new coaches entering the profession. The Business and Practice of Coaching is the first text to combine a coaching approach (step-by-step exercises, direct suggestions, insider's tips, and motivational plans) with solid business information and ideas in order to give new and experienced coaches exactly what they need to prosper in the competitive business of coaching. Grodzki and Allen help coaches succeed by giving them the right information, showing them how to develop an entrepreneurial mind-set, and demonstrating how to customize a business plan that can spell the difference between accomplishment and collapse. Grodzki and Allen gives each reader the ability to: * Build a coaching business that has relevance to the larger community around it and be aligned with the new realities of the coaching profession. * Refine your coaching skill set to incorporate the five coaching competencies that signal to the public that you are a masterful coach. * Define your innate coaching specialty and target a profitable niche market so you can make a bigger impact as a coach. * Implement the eight best marketing strategies to attract coaching clients (and know the marketing ideas that coaches do best to avoid). * Set and raise your fees the right way, develop multiple streams of coaching income, and build a six-figure business that you can own and sell. * Institute risk management policies that ensure your practice is legally safe, ethically sound, and trouble free. Covering all of the territory from positioning your coaching business, differentiating it from the competition, acquiring basic entrepreneurial skills, and learning from profiles of master coaches The Business and Practice of Coaching offers a wealth of information and accessible, yet expert guidance. Readers will discover how to take advantage of current trends and avoid distracting hype within the quickly changing coaching profession so that the coaching business they build today will be viable tomorrow.

Written to help therapists and other helping professionals survive and thrive during an uncertain economy, Crisis-Proof Your Practice is an important tool for weathering the current crisis of Covid-19. As those in private practice contend with new challenges caused by the pandemic, including the parameters of telehealth, working within quarantine, cash flow problems, client cancellations, and overwhelm of helping those in need—they find that they need advice for their business as well as guidance for their personal well-being.Lynn Grodzki is considered a pioneer in the field of practice -building, and she brings a needed perspective to those small business owners who want to secure the safety of their practices during a time of global economic worry, confusion and anxiety.Readers will learn how to quickly assess the health of their existing private practices to address and then repair areas that are weakened by situational problems caused by a recession or a global shutdown. After receiving solid advice on how to minimize risk, they can adopt one of the four best business models, designed to allow the practice to stay viable during and after a time of crisis. Grodzki explains strategies for financial management, steps to take for low cost and effective marketing, and ways to prepare for the future, including how to build a practice not just to own, but eventually to sell. She inspires readers to adopt an entrepreneurial mindset to be open to change and spot the many opportunities that inevitably arise during a time of crisis.As with her earlier books, Grodzki translates basic and sophisticated business concepts for those in a service, health-oriented practice. She offers anecdotes, examples and ideas gleaned from years of coaching thousands of clients, combining a healthy dose of tough love with compassion and optimism.This book belongs on every therapist’s bookshelf, to be read in times like Covid-19 and beyond, to refer to when needed. And even when not faced with a current crisis, reading this book for prevention is a wise move as it offers what every small business owner needs: a crisis-proofing plan that can light your way in times of darkness or help you to avert disaster altogether.

Building Your Ideal Private Practice, a best-seller in its genre, is now fully revised after its original publication in 2000. Much has changed for therapists in private practice over the past fifteen years, including the widespread encroachment by insurance and managed care into the marketplace, the density of new therapists as over 600,000 therapists nation-wide try to stay viable, and the role of the Internet in marketing services. The revision of Building Your Ideal Private Practice is a comprehensive guide, updated with six new chapters and targeted for therapists at all stages of private practice development. It covers the essential how-to questions for those starting out in practice and explains the common pitfalls to avoid.For those already in practice, worried about profitability in an age of increasing competition, the author offers informed strategies such as the best way to create websites and other online marketing to find clients, and then goes further to explain how to retain the new breed of fickle clients who shop for therapists online, but are hard to satisfy. Other new chapters support veteran therapists edging towards retirement, including how to sell a therapy business for a profit or whether to stay working solo or expand into a more lucrative group business model.The revision comprises a complete, easy to use and fascinating business plan that shows therapists not just what to do, but also who to be in order to succeed. It adds depth, up-to-date information and a wealth of strategies to the original book, often referred to as the “bible” for therapists in private practice. Like the original, the revision conveys the author’s experience, optimism and warmth as she presents case examples, checklists and exercises to make the business advice come alive.Whether you have insurance-based or a fee-for-service practice, this book will help you thrive.