Lynn Morrison - Böcker

'So, you've written and published a book... now what? You read this manual!' —Stephanie Jankowski, author of SchooledThese days, there's an expectation on the author to take an active role in marketing their book, regardless of whether they've been traditionally published or are self-published.In this essential manual, successful author Lynn Morrison tells it straight.Based on a series of interviews with successful authors from both sides of the publishing divide and from both sides of the pond, Lynn lays out in detail the marketing strategies that have worked. She also provides explanations of how book marketing should be approached, based on her own long-standing career as a senior marketing exec.From developing social media tactics and arranging promotional events, to handling press and trying to start viral campaigns, Lynn offers practical advice and tips designed to help an author find a book marketing strategy that best works for them, their personal strengths and their budget.

'I wish I'd had a guide like this when I was first deciding between self and traditional publishing' —Mary Widdicks, author of the Mermaid Asylum seriesThere has never been a better time to become a published writer. But for anyone looking to venture into today's publishing landscape, it can be a daunting prospect – self-publish? Look for an agent? Go direct to an indie publisher? And what exactly is digital-first publishing?From the successful author Lynn Morrison, How to Be Published is the first book to offer an unbiased guide to the pros and cons of self-publishing versus traditional publishing, along with all the myriad options in between – helping an author navigate the complex world of publishing and find the best path for them, their book and their writing aspirations.Whether the ink is just dry on your manuscript, or you're in the midst of drafting, don't take another step until you've read this book.