M. M. Kostecki – författare
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5 produkter
Marketing Strategies for Services
Globalization - Client-orientation - Deregulation
Inbunden, 1994
1525 kr
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What are the trends affecting the marketing of services? How is the current tendency towards customer orientation, globalization, deregulation and technological change determining the ways in which leading service firms conduct their marketing activities? Why is cross-sector fertilization …
Services in the Transition Economies
Business Options for Trade and Investment
Av M. M. Kostecki, Andras Fehervary
Inbunden, 1996
1337 kr
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Service activities such as banking, insurance, telecommunications, business auditing, distribution, trading, and other services have been at the forefront of the transformation process in East Central Europe and the former Soviet Union. These reforms, though far from complete, are now sufficiently …
State Trading in International Markets
Theory and Practice of Industrialized and Developing Countries
E-bok, 1982
714 kr
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