Magdalena DoA‚hasz – författare
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2 produkter
Greenwashing Practices in Company Marketing Communications
Av Magdalena DoA‚hasz, Justyna Ostrowska m. fl.
E-bok, 2025
373 kr
Lägg i varukorg
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing. It reviews the theoretical and practical concepts of …
Greenwashing Practices in Company Marketing Communications
Av Magdalena DoA‚hasz, Justyna Ostrowska m. fl.
E-bok, 2025
379 kr
Lägg i varukorg
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing. It reviews the theoretical and practical concepts of …
