Magdalena Tomala – författare

This book analyses Europe’s COVID-19 response provided by governments and societies, to assess its influence on the economy from both a short- and long-term perspective. The authors argue that there are three key factors that determine how successful a given country is. The first is the determination and effectiveness of the government. The second is the capacity of states and their healthcare systems in times of crisis. The third is society’s willingness to adhere to emergency measures and to cooperate with authorities. The book examines the government policy of EU states during the pandemic; studies the behaviour of EU societies; reveals the influence of the pandemic crisis on the economy of EU states and formulates a successful strategy to counteract the challenges wrought by the pandemic. The book will appeal to scholars and researchers engaged in the fields of economic and political science, global studies and international relations. Furthermore, it will also be addressed to policy makers of European States as it contains a complex analysis of their policy responses and the corresponding impact on European economy and society.

This book analyses Europe’s COVID-19 response provided by governments and societies, to assess its influence on the economy from both a short- and long-term perspective. The authors argue that there are three key factors that determine how successful a given country is. The first is the determination and effectiveness of the government. The second is the capacity of states and their healthcare systems in times of crisis. The third is society’s willingness to adhere to emergency measures and to cooperate with authorities. The book examines the government policy of EU states during the pandemic; studies the behaviour of EU societies; reveals the influence of the pandemic crisis on the economy of EU states and formulates a successful strategy to counteract the challenges wrought by the pandemic. The book will appeal to scholars and researchers engaged in the fields of economic and political science, global studies and international relations. Furthermore, it will also be addressed to policy makers of European States as it contains a complex analysis of their policy responses and the corresponding impact on European economy and society.

Member states of the European Union often label themselves as the world’s top Green Leaders. Air Protection in the European Union Member States examines the EU members' air protection policies by taking into consideration wider political, social, and economic perspectives.The book is divided into four chapters, each focusing on different aspects of the European Union's environmental policies and the member states' air protection efforts: "Green and Smart – The Development of the European Union’s Environmental Policies", "Ever Cleaner Union and the Air Protection Concept", "Trends of Air Pollution in the European Union – Comparative Perspective", and "In-Depth Case Studies". These chapters provide a comparative approach to emerging emission trends within the European Union, paying particular attention to key events spanning 2020–2023, such as the implementation of the Green Deal, the reinterpretation of the meaning of public health caused by the COVID-19 pandemic, and the strategic withdrawal from hydrocarbons accelerated by the outbreak of war in Ukraine. Throughout the book, three main categories of states are characterized: leaders, second-raters, and laggards.Air Protection in the European Union Member States presents a combination of general discussions, legislative analyses, comparative studies, and detailed case studies, demonstrating the origin, development, and trends in air protection policies within the European Union. This uniquely interdisciplinary book will be a vital guide for students, researchers, and teachers in the fields of global studies, international relations, and political and economic science.

Member states of the European Union often label themselves as the world’s top Green Leaders. Air Protection in the European Union Member States examines the EU members' air protection policies by taking into consideration wider political, social, and economic perspectives.The book is divided into four chapters, each focusing on different aspects of the European Union's environmental policies and the member states' air protection efforts: "Green and Smart – The Development of the European Union’s Environmental Policies", "Ever Cleaner Union and the Air Protection Concept", "Trends of Air Pollution in the European Union – Comparative Perspective", and "In-Depth Case Studies". These chapters provide a comparative approach to emerging emission trends within the European Union, paying particular attention to key events spanning 2020–2023, such as the implementation of the Green Deal, the reinterpretation of the meaning of public health caused by the COVID-19 pandemic, and the strategic withdrawal from hydrocarbons accelerated by the outbreak of war in Ukraine. Throughout the book, three main categories of states are characterized: leaders, second-raters, and laggards.Air Protection in the European Union Member States presents a combination of general discussions, legislative analyses, comparative studies, and detailed case studies, demonstrating the origin, development, and trends in air protection policies within the European Union. This uniquely interdisciplinary book will be a vital guide for students, researchers, and teachers in the fields of global studies, international relations, and political and economic science.

This book provides a comprehensive knowledge of eco- marketing in large cities of the European Union.It explains how environmental marketing becomes a strategic tool for building sustainable development in cities. This book explores theoretical foundations such as green marketing and sustainable branding, emphasizing the connection between people, planet, and profit. It also analyses diverse city- specific marketing strategies that balance economic growth with environmental protection. In addition to this, this book includes case studies evaluating the effectiveness of these strategies and provides practical recommendations for improving urban ecological indicators like air and water quality, waste management, and green space availability. The focus is on a multi- level governance to foster sustainable urban development.Ecological Marketing in EU Cities will appeal to urban planners, marketing professionals, local government officials, sustainability consultants, academic researchers, and students interested in environmental marketing, sustainable urban development, and city- branding strategies.